Why You Have To Have Press Releases Article

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Why You Have to Have Press Releases

I wanted you to know how I doubled the number of people signing up for a new program from my friend and co-author Dan Kuschell. I've taken some basic marketing principles and applied the latest technologies to get fast and easy promotion.

Author: Warren Whitlock

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Each day, thousands of radio and TV producers have to find someone to fill the 14,329 interview segments of their shows... and countless reporters have to meet a deadline and turn in a story.

No doubt the media is looking for your interesting information.

Still, MOST press releases are ignored. When I worked in broadcasting, even at a music station, I say a trash can fill daily with unopened envelopes contained boring press releases. The news guy knew there were a waste of his time.

When I worked at a newspaper.. it was a dumpster each day.

Today, the Internet has made it cheaper to send bad press releases, and the volume has expanded exponentially.

So, why bother with a press release?

The answer is simple.. those reporters and producers are STILL TRYING TO FIND YOU.

According to a surveys by Middleberg/Ross and the Pew Internet Project, 98 percent of working journalists go online daily. They use the internet for article research most.. but 76 says they use the internet to FIND SOURCES AND EXPERTS.

You are the expert. You wrote the book, right?

Nearly as many (73%) say they use the net to "search for press releases".

One of the authors I work with submitted a press release recently. Over 100,000 hits, almost all of them didn't amount to anything. However, one radio show called him, and then one network reality show offered him a chance to appear as an expert in an upcoming production.

Does this mean you should flood the media with press releases? No, you can still wear out your welcome. But if you have a comment on a news story, announce results of your research, achieve a milestone, or start a new project, it's appropriate to write a release.

About Author

Warren Whitlock is the Marketing Results Coach. His mission is to help authors and businesses improve the results of their marketing programs. Warren is a #1 best selling author, publisher, and editor of dailywarren.com, an online web log (blog) focused on book marketing. Warren is an entrepreneur in the computer and imaging industries, several offline businesses and Internet properties. He started his career in broadcast advertising, developing cross promotions between two or more businesses, and has used the same strategies in direct mail and other media. http://www.bestsellerauthors.com

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Why You Have to Have Press Releases