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Why Knowing Your Paper Stock Types Matters

Producing the proper printing materials by choosing the right paper.

Author: Janice Jenkins

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You probably are wondering how come your full color brochures and even your full color postcards don’t seem to have the results you expect. In fact, your brochure printing agency was not able to produce the color you required from them.

Before you complain to your brochure printing agency, and before blaming your designer for the wrong outcome, you might want to look at your paper stock first.

Sure, your designer and printing partner may also be responsible. They didn’t take the time to explain to you that your paper stock create different tones even if you use the exact same color with your ink. Hence, your paper stock is crucial to understanding the factors that make up an effective marketing tool for your business.

Both color control and color stock make a huge difference in your marketing tool. Your ink can actually change color and seem to contain other colors when you produce your print ads on certain color paper stock. You have to remember the factors that affect your ink’s color – the grain, grade, your light source, and of course the color of your substrate.

The light source is one of the major factors that can make your print ad attractive or not. And the color tone may vary. Needless to say, that’s because of the color stock paper changing the original color of the product.

One example of the changing color tone is that of the meat shop. Have you ever wondered why the color of the meat reflects its freshness? It’s because of the light that distorts its true colors. A study on consumer buying says that the visual appearance of the meat relates to the appeal to the consumers. Over a third of meat purchases are actually based on such qualities as the leanest and the brightest in color. Consumers actually buy their meat because they believe that the ones that have the brightest color mean that they’re the freshest.

In the same manner, your print ad would look even better if you utilize the right color paper stock for your material.

The best way to do it is to ask your designer and printing agency for the most suitable color paper stock for your marketing tool. They’d probably let you choose from a color swatch book with over a hundred colors that you could choose from.

And remember, seeing the actual outcome would make a lot of difference in your print job. Either you ask for a hard copy or digital proof. Most probably that this is part of their scope of work so take advantage of it and request to see a sample of your marketing print job.

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

Article Source: http://www.1888articles.com/author-janice-jenkins-4497.html