White Label Websites As Part Of A Clever Growth Strategy Article

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White Label Websites as Part of a Clever Growth Strategy

We are more than used to supermarkets selling a wide array of products under their own label, considerably cheaper than similar original products. We secretly enjoy the bargain and thank them for doing that when we are trying to live on a tight budget.

Author: Darren Bowden

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It is exactly the same in business. When companies are looking for ways to expand their services offer without having to invest thousands of pounds in creating the technology and infrastructure behind it, they can do so by turning to companies providing White Label solution. Take websites for example: Expedia offers its own white label solution to power travel websites; LoveFilm has a business solution to power DVD rentals for large retail stores; book stores use a solution from Amazon for their online operations; hosting service providers and franchises offer white label ecommerce websites by Zed Zed Productions. To understand it better one might use the analogy with outsourcing: without creating excessive overheads themselves the companies are using facilities of the specialized manufacturers/suppliers to create their products at reasonable cost.

So if your company is a cleaning services franchise for example, not only will you be able to provide your franchisees with necessary training, supplies and marketing literature, but also offer them a website with your unique design and features readily available for them OR with their branding, logos and information to start generating business opportunities. Alternatively you can get into a very competitive but ever growing e-commerce market yourself and establish an ecommerce website design company using someone else’s proprietary white label website builder solution. And with technology back up already sorted you will find yourself often times in a much better position to compete with established providers, regardless of the market you are aiming at.

As the market puts time, convenience and cost pressures on businesses; complementary skills, minimal start up time and easy access to existing technology becomes vital for strengthening market position. Small local businesses have a chance to have their share of a larger market, while large companies are able to penetrate local or niche markets almost instantly.

If the benefits to company interested in adopting white label website or ecommerce solutions are obvious: cost savings, services diversification, quick market penetration, etc then the benefits for companies who have invested thousands of pounds in development of online platforms which often are also then USPs are not obvious at all! The answer lays in a concept known as “cooperation”, activity not highly valued by businesses in the past, but quickly becoming a good practice for forward-looking businesses of the present. Agility, transparency, diversity, speed of information routing, dynamic pricing, widening of audience reach, full accessibility through online technologies - these are the words that get everyone’s hearts racing faster, and these are consequentially the benefits of white-label cooperation. Advantages of combining capabilities to meet ever changing demands of the market and customers are endless and if executed properly will benefit all stakeholders involved. Simply by building a brand around an existing hi tech system to deliver an amazing all-in-one solution to the customers, creating a one-stop shop for all their needs is a right way forward.

Purchasing a white label solution may not be the ideal way you see your business moving forward, but often times it’s the most reasonable and cost-effective choice for growth and expansion.

About Author

Darren Bowden has been involved in the web development industry for many years, starting in sales and business development and specialising in SEM. Over this time he has found pure passion and excitement within search engine optimisation arena. More recently he is looking at the greater landscape of online conversion and working with businesses to improve their total online performance.

His existing position as Head of Business and Development involves strategic business planning and implementation of this vision, management of key business executives and increasing the businesses portfolio and Intellectual Property (IP).

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White Label Websites as Part of a Clever Growth Strategy