What's In A Tagline

What's In A Tagline

what is your company's tagline and what does it represent

Is it simple, succinct, easy to understand, and memorable? Is it something people will be talking about for years to come? Does it properly reflect your business, what you sell, and who you are? I could go on. Do you have answers for all of these questions?

A tagline isn’t an easy thing to come up with. The problem is how little time you have to grab a person’s attention. Taglines aren’t long and they aren’t a detailed look at the company. A tagline is often more about a feel than anything else. Nike’s tagline of Just Do It emphasizes action and speed, both of which go along with sneakers.

Before even starting to brainstorm you should look at the audience you’re trying to appeal to. Obviously for Nike they focus on sports, on exercise, and on other action oriented activities. The tagline references not only the company and its products but also the audience they’re aiming for.

How well do you know your customers? Take the time to think about what it is they want out of a business like yours, and what kind of feeling they’re going for. Nike knows their audience wants action. Figure out what your customers want and how you can appeal to them.

Remember, feeling is what counts, and a tagline needs to be powerful if it’s going to work. The best taglines are five words or less, which means you don’t have a lot of room to work with. Short phrases are a lot easier for people to remember, and the more concise you are the faster they’ll be able to understand what your company is all about.

What can you say about your company that people will latch on to and remember? What phrase just begs for people to give you their undivided attention? I’m not trying to say this is going to be even remotely easy, and only someone who intimately knows the company will be able to really understand what feeling should go into a tagline.

How to use a tagline is just as important, too. Coming up with one may be the hardest part, but what good is it if no one sees it? Make sure when printing business cards that all of them have your tagline on it. Do you send out a lot of letters? Letterhead printing labels all of them. Pocket folders are another way of ensuring everything you send out connects with your company’s tagline.

And, of course, don’t forget about printing posters to put up around your store. Everything you do should have an association with your tagline if you’re going to get people to remember it.

Forming a perfect tagline can be one of the hardest things for any business to do. Just because they’re short, don’t let that fool you into thinking they’ll be easy to make. Writing one might be difficult, but it will definitely pay off in the long run.

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About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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