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What Are Pop Up Promotional Umbrellas |
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Pop-up promotional umbrellas are pretty much the mainstay of the entire promotional umbrella market. Pop-up umbrellas, or traditional umbrellas, are the type of umbrella that is composed of a top section that springs forward from the bottom section of the handle. |
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| Author: Gareth Parkin |
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Believe it or not pop-up promotional umbrellas come in many different sizes, from the full-sized umbrella that can comfortably protects to people from the rain, too many chairpersons sized pop-up umbrellas that fold down so small they can comfortably fit inside of a purse. There is really no advantage or disadvantage to choosing one form factor over the other when designing your promotional umbrella. In the end they will both be used by nearly all the people you hand them out to. Although some women may enjoy the convenience of a miniature pop up umbrella to put in their purse they will still carry around a full sized promotional pop up umbrella with no hesitation. Likewise man generally do not carry around purses so the form factor of the promotional umbrella really has no bearing on whether or not they will use it.
With a pop-up promotional umbrella you are pretty much limited to advertising on the umbrella canopy and the umbrella handle. Unlike a fixed length umbrella where you can advertise on the pole itself, the shaft of the pop-up promotional umbrella must be kept bare to allow for the umbrella to open and close smoothly with a spring-loaded action. This is not really a problem because the canopy and the handle provide more than enough space for your promotional advertising on the promotional umbrella. Not to mention most people do not see the shaft of an umbrella, so it would be wasted advertising anyway.
No matter what type of promotional umbrella you choose, the design process is pretty much the same. You'll want to accurately represent the companies logo, slogan, and corporate colors in an attractive way that will appeal to most people. Designing the pop up promotional umbrella is much like designing company letterhead, just on a larger scale. Keep in mind that because the promotional umbrella is a larger scale you'll need to use a higher resolution image source than what you use on company letterhead otherwise your graphics and text will look pixelated and unattractive. Beyond this, just have fun creating the look of your promotional umbrella. Remember these are promotional items so you want them to be fun.
About Author
Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional umbrellas and other promotional items. He has taken UK gift market of products like promotional umbrellas by storm through modern business thinking & latest search engine marketing techniques. For more details visit www.ideasbynet.com
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