Web Designing For Your Target Market Part 2: Tips On Designing To Advertise Article - Internet & E Commerce Site Promotion Articles

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Web Designing for Your Target Market Part 2: Tips on Designing to Advertise

Simple factors that can cover most of the bases necessary to be able the best postcard printing design.

Author: Janice Jenkins

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While the concept of building a design that in itself markets is sound, putting the theoretical into practice may be more difficult than anticipated. Luckily there are some simple factors that when taken into account can cover most of the bases necessary to be able the best postcard printing design for your target market:

Aesthetics and Impact

Graphical elements and the main colors and theme of the website, in its entirety, is the first thing that impresses a website’s audience. Before they can view the content of the webpage, it is a good start if they are already impressed with what they see. But beyond lasting aesthetics, the use of effective colors is also important.

For background colors use shades and hues appropriate for the line of business of the company that owns the website. For websites for kids, use yellow, orange, or light green. For professional sites, a minimalist white, black, or dark blue shades would work well. For text colors, use high contrast colors that work well with what they are imposed on (the background colors or images). Do this well and you have a design that impresses and sets the right mood while positively affecting recall and cognition on your viewers.

Simple and Effective Navigation

The key to user-friendly and ergonomic navigation and user interfaces is convenience: present all navigation controls close together in a central control panel of sorts, and place it where it is easy to see and use. The mouse strokes used to get from one control to another must be minimized - meaning to say the distances from one nav control to another should be minimal. Also, long scrolling pages are simply unappealing – use jump breaks when appropriate and always have hovering or fixed “back to top” and “home” links readily accessible.

The organization of the website’s pages and links is important. The way they are arranged not only affects navigation design but the entire site’s efficiency both in the eyes of organic traffic and search engines.

Avoid Too Much Marketing

Since the goal is to market while designing, some may be overenthusiastic with their marketing efforts. Some simple errors to avoid are:
Using annoying pop ups. Some pop ups are acceptable, most are not.

Using animated ad banners. They distract, not attract. Research suggests static banners are just as effective in achieving click-through rates as animated ones, so why bother adding these hefty page elements that could cause the site to load slower?

Improper ad placing. Ads are placed in the most efficient, least distracting places, often guided by eye tracking research. Be in the know to be effective.
Often, foresight is sufficient, but in times when you are stuck, do not think as a designer, think as a website visitor would. Put yourself in your visitor’s shoes.

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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Web Designing for Your Target Market Part 2: Tips on Designing to Advertise