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Ways to Online Music Promotions

With the promotional goal in mind, the right audience can be figured out for the campaign. If there is a gig coming up, then the right audience for promotion is the local print publications and radio stations in the town in which the show is happening. If there is a limited edition single coming out, the primary audience is the band mailing list, plus the media. Going for the right audience is especially important if being on a budget.

Author: Ethen Smith

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If self designing online presence there are some simple blunders that artists, bands and labels make when they first start to build their website, MySpace, Facebook or other social media pages that turns away potential new fans and stops potential sales of their music.

At the very least one gets a free ReverbNation widget and puts it “above the fold” (at the top of your website where visitors can see it without scrolling down). It should be ensured that it is not set to auto play as visitors may also have other music playing when they land on the page, and there is nothing worse than a cacophony of different songs all playing at once on the PC. At the very least the visitor will switch their sound off, or close the site immediately.

Broken and mistyped links are the best way of telling visitors that are too busy to attend to the web presence and sending them elsewhere. They’ll probably think that the music has been given up and will move on. The construction of the website should not be rushed to MySpace, Facebook or other online pages. It should be ensured to take the time to test links carefully, and ask friends to do it too. One of the most common areas that links errors occur is in mail outs or newsletters. A friend should be asked to check the links in the newsletter or mail shot before sending it out, as there is nothing worse than delivering the newsletter twice. At best it looks unprofessional, at worst one will get marked as spam by his fans.

Most artists, bands or labels are quite content using their MySpace page as their main web presence which is a great way to start. However laying out a MySpace page is both restrictive and tricky, and whilst achieving a lot using a professional designer or MySpace profile design tool, if desiring to be taken seriously by the music industry to register own web domain and get a well designed website.

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Ways to Online Music Promotions