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Use Online Diaries Instead Of Testimonials For Greater Impact With Your Customers |
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Using online diaries has greater impact with your customers than testimonials! Best of all, your customers market your services for you by publishing their personal experience with your professional work. What could be better? |
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| Author: Peter Fogel |
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Now, a way to overcome this obstacle is to have as many testimonials as possible.
Well, instead of using “the standard” testimonials we’ve all come to appreciate—publish an online diary instead-- using your customer's feedback.
The diary could be used on your blog which can be regularly updated with entries of how customers are using your product to improve their life. (You could “ethically bribe” customers with a free product or a rebate in exchange for them publishing it online.)
Your customers could write diary entries about goals they have reached using your product, the positive emotions it's given them, the fears and worries your product has taken out of their lives...how bad their lives were before they bought it and how it has helped other people in their lives, etc.
Your customers could update it daily, weekly or monthly. It will depend on how often they use your product. You could publish the diary right in your ad or link directly to the diary. Once you do, you could provide people with web space for writing the online diary or have them e-mail you the diary entries for you to publish.
A way to make the online diary extra persuasive is to include a customer's personal profile, pictures, online video of them using your product, net audio of them talking about your product, or even scanning their hand written letters, etc.
An online diary would likely outsell the common testimonial because it's updated on a regular basis and reveals more personal information. A diary is also considered private, which would make people more curious to read it and believe its legitimacy.
Try your on-line diary with your blog and let me know what your response is.
About Author
Peter Fogel is a high response copywriter and marketing consultant who has worked for Agora Publishing, Eartly To Rise, VitalMax Vitamins, and Bico-Centric Health. Sign up for his Direct Response Ezine and receive the FREE e-book, "Marketing Secrets of the Masters"www.compellingcopynow.com
Article Source:
http://www.1888articles.com/author-peter-fogel-928.html
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