Travel Retail & Duty Free Exclusives Article

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Travel Retail & Duty Free Exclusives

Exclusivity is one of the defining characteristic of Duty free shops all over the world. Certain product ranges and packaging are available exclusively at international travel retail segment which aren’t available in the domestic high street market or downtown.

Author: Samantha Katt

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When it comes to duty free shopping on your way out or in to any international destination, many people get confused rather lost amidst the usually large range of products and brands at the duty free shops. A larger nos. of people buy at duty free shops primarily for the ‘duty free’ prices thinking it’s cheaper always!

However, duty free shops have another major advantage which generally people tend to overlook and that’s exclusivity of product ranges and packaging. There are always quite some products in every duty free shop which won’t be available in the domestic high street market or downtown and even if the product is available, the particular exclusive packaging and size of product would differ most often than not. Those products are called ‘Duty Free Exclusives’ or ‘Travel Retail Exclusives’.

International travel retail segment usually has few standard product categories like Liquor, Fragrances & Cosmetics, Confectionery and Tobacco. In the liquor category, you could find special casks, or limited edition bottles or sometimes completely a new brand altogether. For example, William Grant’s The Balvenie Golden Cask 14 Year Old, or a Macallan 1824 Limited Edition, or Johnnie Walker XR 21YO, Remy Louis XIII 40%, Lagavulin 12YO Special Pack are few of the exclusive products available in duty free retail segments.

In the cosmetics category, most of the high street brands have specially designed products available in special sizes & combos just for travel retail customers. Brands like Lancome, Chanel, Sisley, Smashbox, YSL etc have a range of travel make-up sets, special bottle sizes which are otherwise unavailable in domestic market or even in high street showrooms.

The travel sets could comprise of combined set of lip glosses or eye make-up, lip gloss and face blushes or just a multiple set of eye shadows in one box. It could even be a complete basic make-up set in a make-up box which comes very handy while travelling. Keeping in mind the convenience and need of the travellers, the brands come up with innovative packaging and combination of products. The brands also offer lots of gifts with purchase specially allocated for travel retail purchases.

Exclusives don’t just end with liquor and cosmetics, the best is yet to come. The confectionery category sees lots of innovative packaging specially designed for travellers and gifting purposes. A study says that a majority of chocolate buyers at duty free shops buy for gifting purposes and, with the key end consumer being a kid mostly, it becomes imperative to design the chocolates and its packaging attractive for kids and yet easy to carry and gift.

For example, major chocolate brands across the globe like Mars, Nestle Swiss, Cadbury’s, Snickers, M&M, Milka, Galaxy etc have 400gm and above packaging of chocolates. They also have assortments available which can’t be found in domestic market. Those are exclusively packed for international travel retail shops.

Hope you find something exclusive on your next trip abroad!

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Contributes articles on shopping, travel retail & lifestyle.
A lot of these brands are available at duty free shops. You can check Delhi Duty Free http://www.delhidutyfree.co.in to find more.

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