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Tradeshow Giveaway Considerations

Just choosing any random promotional product as a gift for your next tradeshow isn't enough. Consider size, price, and theme!

Author: Wes Robertson

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While selecting a custom product for placement with any branding program your company is planning to implement, is can be easy to fail to consider simple logistics. Logistics should be a priority in your decision making method, though. If your plan is to hand out promotional products to thousands of attendees at an exhibition and you think water bottles are a great idea, you might want to think again! Those bottles can take up a lot of space. The appropriate merchandise is one that is easy to ship and move around but will still have an impact.

One of our top sellers recently has been luggage spotters. These lend themselves to clever event tie-ins, especially when attendees have to take a trip to the event. They are light and small in size so they may be sent in the mail as a teaser, and at the stall they'll attract convention goers because most folks probably will not be carrying around a lot of them already.

Oftentimes, we’ll recommend the client take a look at their consumer base in the city they are exhibiting in, send out postcards to them one or two weeks before the event. Make sure that participants bring the card to the booth to claim their special gift, since a chic tote bag can draw far more attention than you could ever imagine. Be ready, because people will be waving those cards as soon as the booth opens to get their freebie. A second tier of gifts can be for everyone else, and cost much less. Your main objective is to establish your company by giving them something that they will make use of and that you can easily ship and move around.

We like desktop calendars because manufacturers will print them twice a year so you have the option of a full or split year calendar. If you have a convention in August it is a little too early to give away a 2008 calendar. With this item, though, you can give away a calendar that begins with July 2007 and goes thru June 2008. These are small so it is easy to ship and they will sit in front of your clients all year. Call it "beach front property." It's difficult to remain inconspicuous and still be in front of someone’s face with your company name and telephone number, but these will do the trick!

Products that are exhibition oriented, like caviar bath beads to soak in or relaxing foot lotion put a smile on anyone’s face when you hand them out at a tradeshow. Thinking of someone’s well being goes over great because we have all had the sore feet and aching backs from long days walking the floor. In the promotional industry the personal care/spa products have really improved in their value, appearance and price points.

Consider what all of these suggestions have in common: size. While you should always think big when it comes to your company, keep your tradeshow giveaways small and light. Logistics is vital! Ultimately your decisions are up to you, but take these examples and considerations to heart and you'll really make an impression at your next tradeshow!

About Author

Wes Robertson is a consultant and author for the promotional products industry, and has years of experience in many marketing campaigns. He recommends a visit to http://www.promopeddler.com for more expert advice and superior product options.

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