Top 5 Recruitment Advertising Mistakes Article

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Top 5 Recruitment Advertising Mistakes

Author: Louisa Anderson

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As my work is recruitment related I was glancing through my local paper in Devon, as I do every week, looking at the local jobs. As I read the 100 or so adverts (ok, maybe I didn’t really read all the little ones) I tutted to myself at the terrible state of the adverts, as I do every week. It probably shouldn’t by now but it does surprise me at how companies can get their adverts so totally wrong. I have, however, spotted a reoccurring theme to the mistakes. I would like to share with you the top 5 mistakes commonly made by employers so that if you are advertising maybe you won’t make them and save me a few ‘tuts’:

1. No Mention of Salary. Fair enough that it is not always possible to give a salary as it might be undecided, dependant on experience or negotiable. Well if that’s the case then SAY SO. In my opinion, even if it is not set you should still give a range. Come on you must have an idea of your top whack so if it’s not going to be any more than £18k then put £16k to £18k. An advert without any mention of the salary is the kiss of death as far as I am concerned. Quality people probably aren’t going to apply for a job when the salary could be quite a bit under their required earnings.
2. No Mention of Location. Ok, so it’s a local paper and the job is going to be local but there is a big difference between locations 10 miles apart if you don’t drive. If like many businesses in my neck of the woods, Devon, you are in a rural location then you should say so. There is no point receiving applications from people who physically won’t be able to get to the job. This is an essential time saver.
3. Confusing Description. ‘You will be responsible for the delivery of verbal communications between clients and staff.’ If you mean message taking then say so. Dressing up job descriptions in fancy lingo does not make the job sound more impressive it just confuses people into thinking that they don’t have the necessary skills when in fact they could do it standing on their head. Don’t eliminate great candidates by getting too flowery.
4. Unbroken Prose. You may have a job description but if you put it into one great long paragraph it is unlikely to get read. People often have a short attention span, especially when confronted by tens of job descriptions to wade through. Try breaking your description up with bullet points and lines between parts of text. You would be surprised at how many more applications your job will get just by making it look more presentable on the page.
5. Spelling Mistakes. Most job descriptions come with a logo or at least mention of your company. Would you send out literature to the public with spelling mistakes in it? I don’t think so, so why allow something advertising your company have mistakes in it? I have seen a lot of adverts which look like they have been dashed off at the last second without a read through. It is important to remember that not only are you attaching your name to this description but you are also trying to encourage people to apply for your position as opposed to anyone else’s. Are quality applicants really going to want to work for a company which produces such shoddy advertising?

I’m sure there are plenty of other mistakes commonly made but these are the ones I see most frequently. I hope you find them useful and you get the applicants you deserve!

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