To Fold Or Not To Fold Your Business Cards? Article

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To Fold Or Not To Fold Your Business Cards?

Should you go for folding business cards or not?

Author: Lynne Saarte

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An interesting and very useful alternative to the common full color business card are the folded business cards. What are folded business cards you may ask? Well, basically, folding business cards are like normal business cards, but they have an extra cover that is folded over them. If you imagine a note card, with a fold over cover, that is pretty much how folded business cards look like. It is basically two business cards folded over one another.

What are its benefits?
There are several benefits in using folding business cards. One of the most obvious benefits is the increased space. If you want to put a lot more than just the standard business card content, then folded business cards are your perfect tool. You can add marketing messages, tag lines and other extra content in them. If you have a prized product or service, your folded business cards can double as an advertising platform to promote them. If you just want to print your picture along with your business card details, this kind of card can fit these pictures and other images easily.

Also, with the increased space, you can also add to the usefulness of your business card. Some innovative people print a small calendar in their folded business card so that it doubles as a pocket calendar. This is very interesting indeed since you can get constant exposure to your business card every time that person looks at the date for the day. Also, some people print important phone numbers or emergency numbers in that extra space to help people call in some aid or other important services. These strategies basically double the life of your business card since it becomes very useful in the day to day life of the ones you gave the business card to.

Any disadvantages?
The only apparent disadvantage of these kinds of cards is their thickness. More or less, they are twice the thickness of a standard business card. If someone receives a lot of folding business cards, their wallets might not be able to hold on to the extra load. This makes it very important to beat your colleagues to the punch in printing folded business cards.

When to use it?
Folding business cards can be used in any kind of business environment. Your business cards will always benefit from an increased capacity for information. The only limitation in using a business card like this is your imagination. It may look easy but thinking of the right thing to put into that extra space can be hard. If you cannot think of any significant thing, then you are better off with normal business cards.

Is it costly?
Folded business cards will cost a little bit more than regular business card. However the increased cost is very negligible considering the increased benefits that you will gain from printing them. In most cases, printers will even give you discounts if your print folding business cards in bulk. Order a large enough amount and you can reduce the price to normal business card levels. Do not worry; it will be worth it in the long run.

So are you going for folding business cards or not? This kind of business card may not be for all people, but it is most assuredly a unique and very interesting way in printing business cards.

About Author

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies. For comments and inquiries about the article visit:
http://www.printplace.com/printing/folded-business-card-printing.aspx

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