Tips For Marketing Your Company Article

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Tips for Marketing Your Company

The March Group created an outline of a successful marketing program that is designed to find premium buyers for your company.

Author: Carl Roerksen

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Based on over 20 years of experience representing privately held, middle-market businesses, The March Group has created the following outline of the basic components of a successful marketing program. Used properly, these steps are designed to find premium buyers for your company. Each of these will be covered in greater detail in future postings. In summary, here are the key steps to effectively marketing your business:

* Write a Confidential Business Profile and a Confidential Business Review
* Develop a Confidentiality Agreement
* Create a buyer list
* Compile an initial marketing list by type of buyer
* Contact potential buyers
* Repeat marketing efforts (usually several rounds are required)
* Maintain confidentiality throughout the process
* If possible, create a limited auction of possible buyers
* Proceed to negotiation phase

Marketing your company can become a full-time job. We estimate it takes a minimum of 1,000 hours to market a business, which averages over 80 hours per month over a year. Spending this much time away from your company will be difficult, and could be damaging to your business. Since it is unlikely that you have this much free time, or the expertise needed, we highly recommend that you hire professionals to represent you.

About Author

As Director of Research for The March Group, Carl is responsible for all facets of the research process for the Company including the analysis of M&A transactions, industry and market research, and economic trends. He has over 12 years of investment banking experience, including seven years directing the research division of Citigroup's middle-market investment bank. Carl has participated in the evaluation and sale of numerous privately held, middle-market companies during this career and is skilled in locating and analyzing key information pertinent to valuing and selling middle market companies. He has a BS degree in Management and Marketing from Biola University.

Article Source: http://www.1888articles.com/author-carl-roerksen-26530.html

Tips for Marketing Your Company