The Ultimate in Desk Top Advertising

The Ultimate in Desk Top Advertising

the mouse mat has become a very popular promotional item. There are few other products that offer so much in terms of utility, advertising space, and still manage to do it at a very reasonable cost. Function, Advertising Space, Price, Customization, and Added Value Items makes the mouse mat the ulti

For a variety of reasons, the mouse mat has become a very popular promotional item. There are few other products that offer so much in terms of utility, advertising space, and still manage to do it at a very reasonable cost. What makes the mouse mat the ultimate desk top advertising item?

• Function
All the best promotional items are functional. They serve a clear and necessary purpose, and nothing can effectively replace them. The mouse mat is no exception-any hard, flat surface will do if you're in need, but nothing works as well and provides as much ease of use as a good mouse mat does. Given that even small businesses will own at least one computer, there's lots of potential people to give your mouse mats to-and every mat that ends up on the desk of a client, potential customer, a business associate or even a staff member promotes awareness of your company.

• Advertising Space
Most printed mouse mats have a very large print area-many times bigger than a promotional pen, for example. That means there's plenty of space to add as much information as you need to-your company name, logo, an advertising slogan, and promotional images. There are even double sided mouse mats available so you can double the life of the mat and your advertising too.

The real value of all of this advertising space lies in the way that mouse mats are used, or rather, what happens to them when they're not being used. Very few people would bother to put their mouse mat away when they're not using their computer-think about it, do you know anyone who does that? The mouse mat is one of the few promotional items that continues to prominently display its advertising message even when the item isn't being used.

• Price
Promotional mouse mats can be purchased for less than £0.50 per item, and there are many options available between £0.50 and £1.00 too. They might cost more than a plastic pen, but the average mouse mat has much more advertising potential both in terms of space and longevity of the item.

• Customization
The advertising space available on a mouse mat gives you plenty of opportunity to customize the item with company colors, logos and slogans. Some mouse mats give you even more options for customization-you can choose to have your mats created in any shape you desire, and there are even photo frame mouse mats with a clear pocket that allows the insertion of a photograph, so the recipients of your mats can personalize them with photos or other images.

• Added Value Items
Added value items are those that include extra functions along with the base function. These make great promotional gifts, because they add value not only to the item, but they also make it more likely the item will be used for a long time. Mouse mats are available with wrist rests, with matching drink coasters, integrated clocks or calculators, and with integrated pockets for business cards. At the top end of the range, desk sets including mouse mats, coasters, business card holders, pen pots, and mobile phone holders can be purchased. All of these items can be printed with matching designs, to create a great-looking desk set that displays your company logo or advertising message on every single piece. These sets are available for much less than the combined cost of each item when purchased separately, making them excellent-value gift items.

About Author

Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is the co-founder of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional mouse mats, pens, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk

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