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The Scary Side of Reportage Wedding Photography |
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From a brides point of view this is a potential nightmare. A listing in yellow pages is fairly cheap, a simple website does not cost the earth, and a half decent digital SLR can be bought for less than £500. It is relatively easy for someone to pass themselves-off as a professional photographer.
So, put yourself in the shoes of the "wannabe"
You have a half decent camera and you took a few pictures at your mates wedding last month, so you could put a sample album together. The neighbours kid is a wiz with computers, so could no doubt build you a website in no time, all for the price of a couple of tickets to Saturday's match.
A quick search on the net will give you some ideas for your site, and you could send for some wedding brochures too, that will help.
That studio on the high street has some lovely albums on display, but you have no idea where they get them. And be honest, do you really want to be messing about with albums and frames? You decide to just offer the images on cd, simple.
So how much should you charge? Do you have any qualifications? Are you a member of any trade organisations? Have you won any competitions or awards? Can you show any testimonials from past clients? Do you have professional indemnity and/or public liability insurance? Do you have back-up equipment?
Assuming the answer is no to some or all of the above, you wont be able to show couples that you are more reputable than the guy in the high street. If you can't be better you will have to be cheaper. So, find out what all the other photographers in your area are charging (which of course will include all the other amateurs that have already completed this process), & undercut them.
Now at this point you may be thinking "What's the problem?"
1. They’ve been taking pictures for years, I’m sure they'll be ok
2. I can have all the files on CD and make my own prints which many professional photographers wont let me have
3. I don't have to buy a package with an album that will end up in the bottom draw and never see the light of day again
4. The reportage photographs I have seen on other websites are no better than this
5. I can save money that can be put towards my honeymoon
6. All photographers are the same anyway, so the cheapest is the best deal
OK, lets see what we have here...
1. They may have been taking photographs for years, and may have some lovely sunsets and pictures of the fox that comes in their garden late at night. But photographing a wedding is like no other photography job. There are many great commercial and press photographers that would never consider taking a wedding booking. You only get one chance to get it right, there can be no re-shoot.
2. Yes you can have all your files on cd, but many professional wedding photographers will include this in their packages too, shop around. But is this cd really that important? How many prints will you make? How many prints do you make of your own photographs? How many would you make if the quality of photographs were not very good?
3. If you don't want an album, don't have one. Most wedding photographers will be happy to build you a package without an album if they don't already offer this. Many couples are opting for a DVD slideshow or a large framed print as an alternative to an album.
4. So you have seen lots of websites trying to pass an amateur photographer off as a professional wedding photographer? I can well believe it, they are everywhere!
5. You certainly can save money initially by booking this type of photographer. But what would the cost be in the long term? How much are your wedding photographs worth? How much is it worth to insure that you get some? What would the emotional cost be of not having any wedding photographs?
6. It is impossible for any company in any industry to offer the best quality product and/or service & the lowest price. Let me prove this to you with a quick example.
An insurance companies costs come in three main areas, staff wages, the cost of claims, and the cost of running its offices. The company in this example has decided that cutting its premiums will increase sales. “Everyone will come to us because we’re so much cheaper than all the other companies.” To cut premiums they need to cut costs, deciding to halve their call centre staffing costs by sacking half the staff.
But the result is not only lower premiums, but also lower quality service to its customers because it takes at least twice as long to speak to someone when they call. This causes some of their customers to go elsewhere, choosing to pay a little more to get better service. Because the insurance company now has less money coming in, its costs have actually increased and they are back to square one.
If quality is not important to you, why pay anyone? Get "uncle Bob" to take some photographs. If quality is important to you, don't shop by price alone or you will be disappointed. Remember, you only have one chance to get it wrong.
About Author
Paul Spiers is the owner of Cosmic Photography, a professional wedding photography studio based in Shropshire, UK http://www.cosmicphotography.co.uk
Article Source:
http://www.1888articles.com
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