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The Rules About Using Unconventional Materials for your Business Cards

When to use and when not to use conventional materials for your business cards.

Author: Lynne Saarte

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The days when all business cards were printed on 3 ½” inch by 2” inch pieces of paper are long gone. These days, you can get your business cards printed on many different types of materials, and in many different types of styles. We will talk about some of these options in a bit.

First, we are going to discuss a question that you need to ask yourself long before you get your business card printing done: Do I want to use unconventional materials for my business cards?

When NOT to use unconventional materials

For many people, your business card is the only thing they will ever see about your business. So, while you certainly want to grab their attention with your business card, you do not want to mislead them. The style of your business card should match the type of business you are in.

For instance, if you run a funeral home, you probably do not want to use an extreme design or an unconventional material for your business card. Most people will rarely need your services, and at those times when they do, they will not be in the mood for entertainment or innovation. A simple, conventional card that tells them your name and number will do just fine. Anything beyond that might do more harm than good.

You have to decide what kind of “feel” your business has. If your business has a professional, straight laced feel, then avoid using unconventional materials for your business cards.

When to use unconventional materials

On the other hand, if your business is a bit more relaxed, it might not be a bad idea to get a little creative with your business cards. Or, if you are in a highly competitive market, and you are searching for a way to stand out, unconventional methods may be called for.

Let’s say you own a lumber yard. Why not make your business cards out of wood? If you own a sheet metal factory, make some cards out of metal! If you do work for the military (or some related industry) have your business card printing done on dog tags.

Some special things to note

Even if you use unconventional material for your business cards, there are still some conventions that you should adhere to.

• When designing your cards, only do a “1-up” design. While you can do the design in an 8 or 12-up template, you should avoid doing so. Not only is it not usually necessary, but it can often cause your printer more of a headache.

• Colors cost more, but are also more effective. Decide how much color you want to use when you are planning your design.

• Do not forget about the back of the card. Go ahead and use it to put more information on your cards.

• When you prepare your design for printing, make sure it is in CMYK color format (not RGB).

For comments and inquiries about the article visit:
http://www.printplace.com/printing/business-card-printing.aspx

About Author

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

Article Source: http://www.1888articles.com/author-lynne-saarte-5313.html

The Rules About Using Unconventional Materials for your Business Cards