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The Power of Customer Testimonials |
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Number 1 Hits. Positive word of mouth is the most powerful marketing technique there is. Customer testimonials from your customers take away the reliance on someone remembering to mention you and puts the word of mouth in your hands to communicate whenever you wish. |
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| Author: Darren Bourke |
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Quicker Conversion of Prospects to Customers. Testimonials often shorten the sales cycle saving time and money.
Inexpensive. They are the least expensive yet most credible form of advertising in existence.
Recyclable. Unlike a one off advertisement or marketing activity, testimonials can be used as many times as you like year after year.
More Sales. More sales leads and higher sales lead conversion creates more revenue. More revenue means more profit.
Signals. Testimonials send signals to potential customers that your business is capable of delivering what it says it can.
Enhances Marketing Materials. Customer testimonials enhance your marketing materials and communications through independent third party endorsement.
Stimulates your Website. Testimonials stimulate your website through hard hitting credible statements from your customers.
The Original & Best. Testimonials are the original viral marketing strategy.
Overcome Objections. Customer testimonials can overcome buyer's fear and doubt by providing a third party validation of your business.
Build Trust. Potential customers are more likely to trust the word of a third party. Multiple testimonials consistently promoting your business often generates immediate trust.
Keep it Real. Testimonials deliver proof that the benefits of your product or service are real.
Reassurance. Reassures potential customers that others before them have made the decision to work with your business and are satisfied with the results.
Build your Confidence. Positive testimonials can increase your confidence and self esteem.
Bring Customers Closer. Glowing customer testimonials solidify customer relationships.
Provide Insight. Testimonials may assist in understanding more about what customers most like about your products and services.
Darren Bourke, Business Influence, 2009. You are welcome to “reprint” this article online as long as it remains complete (including the “about the author” information at the end).
About Author
Darren Bourke is a Consultant, Business Coach & Mentor who helps small & medium businesses struggling to maximize profitability, productivity, people and performance. His Free Report titled What Successful Owners of Growth Businesses Do That You Don?t, newsletter and updates are full of strategies and tips to make your business boom. Sign up now at http://www.businessinfluence.com.au
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