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The Popularity Of Promotional Pens

The longtime popularity of promotional pens as a promotional item can be traced to one simple fact: they work well for that purpose.

Author: Gareth Parkin

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The longtime popularity of promotional pens as a promotional item can be traced to one simple fact: they work well for that purpose. Whether it’s a simple, inexpensive stick pen handed out at events and conferences or a more expensive pen that a salesman can offer to a valued customer, pens provide a handy and efficient way of getting your message out to those who should hear it.

Promotional pens have long been used for promotional purposes because they’re generally inexpensive, can be mass-produced for minimal cost, and are easily personalized. From the basic ballpoint pen that’s been a staple of the industry for many years, through the wide range of gel, felt and marker tips, to pens that combine a couple of functions in one convenient package, to high tech and high-end executive pens, it’s a wide open category, and one that’s made for promotional marketing.

In looking at the variety of promotional pens that are available, it makes sense to start with the stick pen. Commonly a ballpoint, such pens are easily personalized through screen printing with a company name, logo, or slogan, stick pens can be used for external marketing (sales representatives hand out pens on every sales call, or the pens that are handed out at conferences and conventions) and internal use (at training seminars, meetings, offsite retreats, etc.) Slogans can be imprinted for programs and incentive campaigns on thousands of pens for very low prices, thus getting the message out to a large number of people in a very cost effective manner.

Once you’re past the stick pen, there is still a vast array of options available. Promotional pens of brightly colored metal and neon hued plastic, with higher quality materials and more elaborate mechanical workings (think of “click” pens, gel pens, or instruments that might include multicolor pens, pencils, highlighters, laser pointers, and/or PDA styluses) can be used as incentives by salespeople with favored clients, or to identify employees who have been involved with specific projects and special efforts. These pens can come in many styles and vibrant colors, can be made of space-age plastics and metals, and really make a statement as highly visible and coveted souvenirs.

Promotional pens at any price point can be personalized with names and dates of events. Even in limited print runs, this is still an excellent value.

Of course, we’ve all seen writing instruments made of exotic woods and precious metals. Such items, while not commonly handed out indiscriminately, can be used for special presentations and awards, or to recognize a particularly valued client. Such pens frequently are engraved and include the name of the recipient. Pens in this category are treated almost as carefully as fine jewelry. A recent trend is for pens made with quality woods like mahogany and oak to have laser engraving that offers an exciting look to the items, giving you the opportunity to have logos and slogans replicated with great precision.

Pens have always offered one of the best opportunities for promotion and marketing for anyone looking to put their message out there. With the explosion of different types of writing instruments, there are more options than ever out there for the savvy promoter.

About Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional pens and other promotional items. He has taken UK gift market of products like promotional pens by storm through modern business thinking and latest search engine marketing techniques. For more details visit www.ideasbynet.com

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