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The Importance of On-page Optimization |
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This article was made due to curiosity and desire to learn Search Engine Optimization With the help of my colleagues in the company that I am currently working, I intend to write this simple article for SEO beginners for them to understand the basic SEO practice that the majority of experienced SEO's are still using. |
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| Author: Grishamist |
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Honestly speaking, everybody can be a Search Engine specialist, if you know how to use the Internet, how to read, write and know a little bit of HTML & CSS.
I know that JavaScript, PHP and ASP and a bunch of other PL requires serious time to be able to understand and implement, but knowing at least the basic of this programming languages will be a big help to you along the way, especially these days where almost website are dynamically created. Almost every yearsearch engine algorithm changes, but its very important to know the basic SEO preparation especially when doing ON-page optimization.
On page optimization is the process of arranging the the content and structure of a web page, the purpose of this is for the search engine spiders to easily crawl each page of a website, Each page should focus on set of keywords or key phrases. Your keyword should appear in the title, the heading tag and one in bold on the page. You can bold one other closely related keyword or phrase, but do not overdo it. I heard that this method of preparation was already discounted in majorsearch engines because of the abuse of use, but based on my experience there are several search engines that still cares about this.
Your title tag is the first thing a search engine spider sees, so it is one of the most important SEO techniques that you have. You title should consist of only 1 thing - the keyword of your page (The Major Keyword). The title tag is the text that will appear in the title bar of the web browser when someone is visiting your page. Now your ready to go on promoting your site.
A backlink is when another website links to your site. There are many ways to obtain backlinks but once you have the opportunity for a backlink, you should use it wisely. Make sure that your keyword is in the text of the link. For example, if the link text is "click here" the link will not carry as much weight with asearch engine as the link text "Cookie Recipes" will - assuming the linked page is about cookies recipes.
About Author
Outsource your website? Page One Rankings, an Australian SEO (Search engine optimization) firm that provides quality SEO services for companies in Australia. Our award winning web marketing firm.
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