The How’s And Why’s Of E-mail Marketing Article - Internet & E Commerce Email Marketing Articles

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The How’s And Why’s Of E-mail Marketing

For every dollar that marketers spend on e-mail marketing, there is an ROI of $48.29 expected. E-mail marketing reduces the advertising cost for the producer, brings the consumer closer to the product and also serves as a branding tool for the producer.

Author: Edward J

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According to studies, US companies annually spend about $40 billion on direct marketing via post, with half the expenditure incurring from stamps alone. Compared to sales delivered by other e-marketing methods like banner ads which cost $71.89, paid searches which cost $26.75 and affiliate programs which cost $17.47, e-mails cost less than $7. And for every dollar that marketers spend on e-mail marketing, there is an ROI of $48.29 expected.

Statistics as these only go on to emphasize the efficacy of the humble e-mail which has transitioned from a personal correspondence medium to one that allows your business to add a personal touch its service. E-mail marketing thus not only reduces the advertising cost for the producer while bringing the consumer closer to the product but also serves as a branding tool for the former. 35% of e-mail users open their messages just for the subject line’s appeal. Inserting the company name in the subject line itself can increase this rate to 60%.

With an increasing number of businesses plying their wares on the information highway through e-mails, consumers are definitely not complaining. 81% of US executives are reported to subscribe to industry e-mail newsletters for product information and business intelligence according to the Wall Street Journal. Businessmen further attest to the efficacy of e-mail marketing by acknowledging that the Internet and e-mail are the best ways for advertisers to reach them.

About Author

This article is by Edward J., who is a freelance writer. He is well informed on the latest online markteing strategies. If you want to know more about e-Marketing or online marketing, make sure you read are regular updates on http://cosmosseos.blogspot.com/

For more details visit us at http://www.cosmoscreatives.com/

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