The Golf Instruction Bubble Article

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The Golf Instruction Bubble

Marc Solomon, founder of the national school Golf Made Simple, says that there isn’t enough debate and controversy in the golf world today. Solomon believes that golfers should be weary of self-proclaimed golf gurus who make their living from the internet with bogus claims.

Author: Marc Solomon

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There's so much golf instruction out there – anybody and everybody can be a golf instructor! It's like half of the golfing world has a degree in Swing Plane 101. The dot.com bubble burst back in 2000 and some would say there’s now a real estate bubble that might be leaking – well now we're in the midst of having a Golf Instruction Bubble!

It's so easy today for someone to become a golf guru. All you need to have is a computer and access to the internet. Pseudo golf gurus can hide behind computers and screen names and come up with random golf theories. A struggling golfer will try anything once, so it’s feasible to get a million golfers who are willing to try a new theory.

The next step is to proclaim yourself as a guru and put out a DVD for $19.95 – that's right around a price point where a lot of golfers wouldn't think twice about spending money to improve their game. Fake golf gurus could put anything they want on this DVD and still sell thousands of copies because of the power of the internet.

I mean, all you have to do is go on the Golf Channel Discussion forum and pretend that you're a regular golfer and say, "Has anyone ever seen the new DVD by the new Golf Guru Joe Monkey? It's the greatest!" Then reply to your own message using another alias and say, "Yeah, I bought that DVD a couple of weeks ago and now I’ve turned my slice into a draw and gained 20 yards!" And there you go. That's probably 1,228 DVD’s sold right there in the first day. And before anyone catches on, you've sold 25,000 DVD’s at $19.95.

This is one reason why I believe we’re on the verge of the Golf Instruction Bubble – it's too easy for someone to be considered a guru. It's just like the late 90’s when anyone could go on CNBC to tell you to buy shares of Cisco at $99 a share – nobody checked references – they just bought!

A lot of people lost a lot of money because they figured that just because someone was on CNBC – that the person had all the right answers. The same thing is happening now to golfers. Many believe that just because someone is featured in a golf magazine, that the instructor has all the answers. If you follow a fake golf guru, you’ll gain strokes on your game from bad advice. As we all know, once you gain strokes, it's not so easy to get back to where you once were.

About Author

PGA Professional Marc Solomon is the founder of Golf Made Simple. The philosophy of Golf Made Simple is what you would expect - simple. Prior to Golf Made Simple, most golfers have 13 different swings for the 13 woods and irons in their bag, which is complicated to keep consistent. Golf Made Simple believes in one swing that is different for each individual, but works for all 13 clubs. A results-based approach to golf instruction measures a golfer’s success right away. Golfers are taught to move their whole body in one fluid motion. There is no focusing on one body part, so there is less compensation and more consistency. Pro golfers don’t take 60 minute golf lessons once a week that are crammed in between work and family with no time for practice. Pros fly to their coaches for 3-5 days of intense instruction and then keep in touch on their progress via email and phone calls. http://www.GolfMadeSimple.com

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