Strategies For Start Ups To Go Places Article

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Strategies for start ups to go places

Startups in search of VC funding need to understand two things crystal clear when pitching to investors: Firstly, One needs to specify company plans to distribute your product or services to the masses; Secondly, why it’s going to impact the tech industry.

Author: Amarpreet97

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That’s the piece of advice offered by the panels of venture capitalists. While during a demo, startups have to explain what their offering is and how it works, that’s only one part of a successful pitch. Marc Andreessen, founder of Netscape has opined that there’s been a lack of focus on distribution.The typical path a lot of startups take is they launch their product and no one finds out about it. They also need to do a better job explaining how they’re going to catalyze the industry.

When we talk about social networking, Facebook may have already done that, noting that Facebook now has 300 million users worldwide. Social media-focused companies should be looking to integrate Facebook Connect or OAuth into their services. But one startup, Stribe, is trying to reinvent the wheel by developing a technology that lets publishers build social networks around their web sites. While Stribe’s technology is impressive, it provides a service we could happily live without.

As for those that are looking to build their business around the likes of Facebook, Twitter and other social networks, they need to focus on offering something unique and something that adds value to those companies’ existing features. For example, Radiusly has developed a web-based service that lets companies create authorized profiles for Twitter and manage their accounts. A company profile would offer, say, links to its employees’ profiles. But Twitter already offers verified accounts for well-known executives and there’s a host of startups, such as CoTweet and HootSuite, that are focused on helping companies manage their Twitter accounts.So its all about innovating new services.

RedBeacon, a web site which is recently crowned as winner, this site connects people to local services and apparently hit all the right notes with its pitch. On RedBeacon, people can post jobs they need done, such as house cleaning or gardening, and local service providers can bid on how much they’ll charge to do the job and when they’ll complete it.

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Strategies for start ups to go places