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Stake Out The Real Estate In and On Your Promotional Conference Bags |
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As conference or event organizer, part of your responsibility may be to order and fill the promotional conference bags that will be handed out at your conference. The inside of your promotional conference bags is another valuable piece of promotional real estate for your conference. |
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| Author: Gareth Parkin |
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1. Your attendees will need a place to stow all the materials that they’ll collect over the course of the conference.
2. Your attendees have come to expect loaded conference goodie bags – it’s one of the perks of attending the conference.
3. Your main sponsors will expect their name or logo on outside of the conference bags.
4. You can raise extra money for your conference by selling real estate on (and in) your promotional conference bags.
All right, selling is the crass term for it. You’re “soliciting sponsors” for your conference, but what you’re really doing is selling the exposure you can give the sponsors. One of the hottest pieces of real estate you have to sell is the space on or in the promotional conference bags you’ll be handing out to every conference participant and attendee.
If you’re dealing with sponsors who have sponsored other events, they may have expectations. Your primary sponsor, for example, may request exclusive billing on the conference bag as part of their sponsorship package. That means that their logo will be the only one printed on the conference bag. That’s the most common lead sponsor package deal. When a sponsor gets exclusive billing on the promotional conference bags, they’re getting undiluted exposure to your audience. Depending on the audience you can offer, that’s some pretty valuable real estate.
In other cases, you might choose to have a primary sponsor and secondary sponsors represented on the outside of the promotional conference bags, or to have co-sponsors equally represented. In the first case, your primary sponsor’s logo should be featured most prominently on the bag, generally above the names of the secondary sponsors. In the second, you’ll need to apportion the space on the conference bags so that each of the secondary sponsors’ logos are equally weighted. Prominence, in this case, is a combination of logo size, color and positioning.
The inside of your promotional conference bags is another valuable piece of promotional real estate for your conference. Your third level sponsors, for instance, might be given space for a promotional item the size of a mug as well as a promotional folder with information about their products. From there on down, each descending level of corporate sponsors should be entitled to a little less space and prominence in the conference bags. Those levels might offer room for carded promotional items (those attached to a card), boxed promotional items and loose promotional items, all the way down to space for a single sheet fact sheet to be included in a folder with information from other sponsors.
One service you could provide for your sponsors is a list of promotional items that fit the theme of the conference or event, or even to maintain a list of promotional items that are being provided by other sponsors. It would help your sponsors avoid duplications so that each of their promotional items will be unique, standing out on its own.
About Author
Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional conference bags & other promotional gifts. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details on conference bags visit www.ideasbynet.com
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