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Square Business Cards: Getting Half The Marketing Job Done

Important things you need to know first before you get your square cards created.

Author: Janice Jenkins

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Online marketing may be an important part of marketing a business today, but that does not mean that traditional marketing tools are out of the scene. There are still instances and customers that require the use of traditional marketing tools, so you might want to mix your online campaign with traditional materials.

You might want to start with business card printing. For years, business owners have used business cards in introducing themselves and keeping in touch with customers. Until now, business owners and professionals find these cards an indispensable part of their marketing campaign.

Of course, you would want your business cards to look striking and compelling. Other businesses would be creating their own creative cards, and you would want yours to stand out against them. You can basically create any design you want. Your cards can take any shape and size depending on what you desire. If you want to create an exceptionally attention-grabbing business card, you might want to go for a square business card.

A lot of businesses are creating square card these days. There are some important things you need to know first before you get your square cards created. They are the following:

Use the right materials.

If you want a customized square card, you need to make sure you are using the right material. It is best if you use a thick card stock to give more impact to your cards. When people look at your card, they will see a stable and credible business. You have to remember that a heavy and thick card stock will help make a good first impression, so be sure to pick the card stock carefully.

Consider the size.

The standard business card size is 2 inches by 3.5 inches. A square card measure 2 inches by 2 inches. Although square cards are smaller, they can cost a bit more, but the investment will surely be worth it.

Work with a good finish for your cards.

Gloss is a good option, but you can also go for a matte finish. There are some people who think gloss finish is overdone, so they prefer matte finish. The type of finish you choose would basically depend on the image you want to convey.

Consider die cut printing.

This will allow you to create an exceptionally unique card. This may cost more but you can be sure to create an impressive card design that will give you an elegant image.

Make sure that the content of your square card is equally impressive as its design.

Your complete contact details should be present in your business card templates. If people cannot contact you the first time, they would not bother contacting you again. Check if the information is correct and updated. Do away with the unnecessary details. Remember you only have limited space to put your information, so pick only the important ones.

The colors you use should match your logo.

This way you achieve consistency and make it easy for people to remember you. Consistency will help you get the job done, so put enough attention in the colors you use.

With the right design and complete contact information, you can guarantee that your square business cards will help you get one part of the marketing job done.

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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