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Solving the challenge of selling real estate online |
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There is no denying that when it comes to making sales 24 hours a day 365 days of the year the web is the hottest thing invented since sliced bread. But that does not mean that all you need is a website some real estate listings hastily thrown together and a bank account to put in all your money. |
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| Author: David Amerland |
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On the contrary, the web, being huge as it is has also led to increased competition and the development of online surfers into sophisticated online browsers. This means that unless the online presence of your realty is not every bit as professional, impressive, user-friendly and interactive as your office you are probably just wasting a lot of money.
So what exactly do you need to have in order to achieve this high conversion ratio from online visitors to offline property buyers? In a word photographs. You need photographs which are high-quality, interactive, panoramic and easy to implement. Ideally you should be able to integrate them on your website with the minimum of fuss and when you take them they should cost pennies rather than tens of dollars.
The one-click 360 panoramic Giroptic system for example is one of the solutions I advocate to Realtors I advise on the improvement of their website in order to get more sales. There are other, similar systems on the market and panoramic shots could be stitched together using a simple handheld digital camera and some expensive graphics manipulation software but those solutions usually require a higher cost in order to maintain the quality, whereas the Giroptic system gives you a complete one-click solution without ratcheting up the cost with each shot you take.
The aim of course is to give the online visitor a flavor of what a property is like by approaching the visual if not the tactile look of the offline experience. Provided your photographs, virtual tours and panoramic shots are of the right quality then those who view them will be most likely to be converted into prospects for a sale.
About Author
Giroptic (http://www.giroptic.com) is a powerful one-click panoramic camera system that allows realtors to create online and offline virtual tours with just a few clicks. The patented camera system takes the worry out of taking high-definition quality pictures away and with just a few clicks you can use the online service to create virtual tours effortlessly. No graphic design work, no programming no worries.
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