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Solving The 3 Big Catalog Printing Problems

Like all other things in this world, catalog printing cannot be usually done without running into some problems. If you have been catalog printing for a long time, you should know what I am talking about.

Author: Janice Jenkins

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Besides the usual pain of making new and original catalogs every so often, you also have to face increasing printing costs and problems with distribution to make any kind of success in your color catalogs.

If you have all but given up in hoping for a good way you print catalogs, then you can relax now. I am here to tell you how to solve these big problems in printing catalogs.

1. Lacking new design ideas.

Inspiration is indeed a big problem. If your imagination is all but tapped out in catalog design, it might seem very hard to get catalog printing on the way. When this happens, I do one of three things.

a. Back to templates. First, I consider going back to templates. While catalog templates are not terribly original, they still represent a good staple to use when catalog design ideas seem to not appear for you. Since there are plenty of catalog templates out there with various pre-set designs, you might be able to use some of it just so you can move on until the next catalog printing.

b. Inspiration from other mediums. Secondly, I try to see if I can get inspiration from other types of printed art for my catalogs. Flyers, newsletters, magazines, brochures and posters all have different art forms and ideas in terms of their design. One or a few of these aspects may indeed help you out in your own design problems. So try browsing other types of designs, it might just jog your imagination.

c. Re-use old ideas. Finally, do not be afraid to use old ideas in catalog printing. Vintage themes or even classical themes can be effectively used for your color catalogs as long as it is composed correctly. So why not use those old 70s and 80s themes for your catalogs? It might just work.

2. Increasing printing costs.

Now, to solve increasing printing costs, you only need a nice partner online catalog printing company. Being a loyal customer for a printer can get you discounts in printing. Moreover if you print in bulk with your whole catalog order for a year worth of catalogs, then you can get the wholesale prices for printing. So try to keep to only one printer to get the best and most affordable printing costs.

3. Quality checks.

Finally to ensure the quality of your catalog prints, you do not just have to rely on yourself. Besides proof reading your prints on your own, you can have your catalog printing check everything in your draft so that they are good for catalog printing. Also if you want, you should actually have a few sample catalogs printed so that you can judge if your printing options work well with your design or if they are needed to be changed. As long as you check thoroughly, you will not have a problem with catalog quality.

Hopefully that solves your major problems in catalog printing.

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. For comments and inquiries about the article visit:
http://www.printplace.com/printing/catalog-printing.aspx

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