Social Networking � The Next Big Marketing Media Shake-Up!

Social Networking � The Next Big Marketing Media Shake-Up!

The next big marketing media, social networking sites namely Facebook, MySpace, Youtube, Second Life already amassed nearly 270 million users globally. This massive amount of traffic generated gives rise to viral marketing with great potential business opportunities.

Are New Age Media shaking up Old Values? The internet is creating cyber shockwaves in all facets of our lives. Including your 2nd lives�. so to speak. Look to Youtube, Facebook, MySpace, SecondLife to name a few, and in fact you could already be members of one or more of them. Below is a synopsis of each with statistics which hopefully will convince you the efficiency of such channels.

Facebook. This is a free-access website allows users to join one or more networks, such as a school, place of employment, or geographic region to easily connect and interact with other people. Users can post messages for their friends to see, and update their personal profile to notify friends about themselves.
The website has more than 69 million active users worldwide and ranked 7th in Sept 07. It is the most popular website for uploading photos, with 14 million uploaded daily.

MySpace. This is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos for teenagers and adults internationally. The 100 millionth account was created on August 6, 2006 in the Netherlands and a news story claimed 106 million accounts on September 8, 2006, and the site reportedly attracts 230,000 new registrations per day.

YouTube. This is a video sharing website where users can upload, view and share video clips. It uses Adobe Flash technology to display a wide variety of user-generated video content, including movie clips, TV clips and music videos, as well as amateur content such as video-blogging and short original videos. In November 2006, Google Inc acquired the company for US$1.65 billion in Google stock. In July 2006, the company revealed that more than 100 million videos were being watched every day, and 2.5 billion videos were watched in June 2006. 50,000 videos were being added per day in May 2006, and this increased to 65,000 by July In January 2008 alone, nearly 79 million users watched over 3 billion videos on YouTube.

Second Life (abbreviated as SL) is an Internet-based virtual world launched in 2003. A downloadable client program called the Second Life Viewer enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service combined with general aspects of a meta verse. Residents can explore, meet other Residents, socialize, participate in individual and group activities, have virtual sex, and create and trade items (virtual property) and services from one another. At the end of March 2008, approximately 13 million accounts were registered, although a large percentage of these are inactive

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Yoshiko Choy is an entrepreneur and a management consultant in business

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