Should Your Website have a Video Spokesperson?

Add a video spokesperson to your website right now. Email jed@websitetalkingheads.com or call 801-748-2198

Should Your Website have a Video Spokesperson?

Is the new technique of Video Spokespeople just a gimmick or can it really help improve conversion rates and sales on your site? Here are 6 tips to help you enlist the full power of a virtual spokesperson.

Video Spokespeople are one of the newest website add-ons. Should you add one to your site? A new development in technology can't just be "cool" if it is going to last, otherwise, it is just a gimmick. Gimmicks fade away as soon as the next gimmick comes along or when "Wow Factor" wears off. The video spokesperson can actually be an effective utility as well as provide something interesting on your site.

Spokespeople has been used since the dawn of time to represent companies and their message. The put a face to the company and its message. So, how can you use an online spokesperson to get the greatest ROI. Here are some recommendations for using video spokespeople effectively on your website:

1. Keep it short and sweet. Do NOT go over 30 seconds with the first video that pops up on the screen. Leave them wanting more. Most site owners want to tell their visitors everything and create scripts that are 1:30 to 2 min. long. These will bore your visitor and make them leave.

2. Know the immediate goal you have for visitors who come to your site. Have your spokesperson direct your visitors to do THAT. Ex.: Click here!

3. Sex sells. And it also offends. So, be careful when choosing your spokesperson to know who your target market is. Just because you think she's "Hot" doesn't mean she will help your customers to buy more.

4. Work with a spokeperson company who understands how to direct the talent. Just because the talent has experience doesn't mean they fully understand you.

5. Know whether you want full body, 3/4, 1/2 or closeup. Work with a company that knows what each framing means to the viewer.

6. Ask the company how progressive download vs. streaming video will affect the viewers experience. Why does the company you are interviewing use their method? Is it for your benefit or theirs?

I wish I could say that all our clients listen to this advice. Alas, they do not. I believe it is because they are too preoccupied with their own world and are not thinking of thier visitors. As you consider adding a video spokesperson to your site, consider these points and you won't be just using something cool and new, You will be increasing your conversion rates and keeping people longer on your website.

About Author

Talking Head has been a spokesperson for both online and brick and mortar businesses for over 15 years. He currently runs one of the top Online Spokesperson sites on the Internet. His site, http://www.WebsiteTalkingHeads.com has over 40 models and actors that can represent your website.

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