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Secrets of Twitter Marketing

Twitter can be used to find people in your niche, develop a following (AKA a list of contacts), and develop a good business relationship with your followers. Many people are making money through Twitter Marketing, but you have to do it right, or you might be accused of spamming.

Author: James Withey

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If Twitter.com was around during Gandhi’s time, Martin Luther King’s time or even during Hitler’s hey day, you can bet these leaders would have used it to develop a massive online following. They missed out – but you’re fortunate to have access to this amazing tool.

Basically, Twitter.com is a social media site. Specifically, it’s a micro-blogging site that allows you to keep in contact with others using 140-character posts. Some people use it to keep in touch with friends.

You can use it to find people in your niche, develop a following (AKA a list of contacts), and develop a good business relationship with your followers. In addition, you’ll also be able to position yourself as an expert in your niche, drive traffic to your newsletter list and even find prospective joint venture partners.

Twitter is a fantastic tool in giving your brand a voice and a personality. Being successful in Twittering, you will have to put forth your personality and a unique style. That's what makes the difference and can increase your Twitter following and make it a successful marketing tool for you.
Here’s how to get started:

* Join Twitter.com and fill out your profile. Be sure to let people know a little about you and your interests (so they can decide whether they want to follow you on the site). Use your real name (or pen name), picture and include your website link.

* Create a few posts. Start off by “tweeting” (posting) about things that will interest your target market. Don’t post promotional links just yet. Instead, just make a few good contributions so your page doesn’t look so barren.

* Find people in your niche. Your next step is to develop your list of followers. Obviously, you should blog about your Twitter profile, mention it to your newsletter list, and include your Twitter link as part of your forum signature lines.

* Next, you can seek out other people on Twitter by clicking on the “Find People” link. Best way to find those of like minds is by searching for a single keyword related to your niche. When you find people in your niche, click the “follow” link – you’ll find a good percentage of people will follow you back.

* Once you’ve found a few people in your niche, then you can uncover even more by following the people who are following them. In particular, be sure to follow those who have large followings and are active on the site.
Your list of followers will grow virally, as people will find you through their contacts.

* Connect and tweet. Finally, start Twittering. Tweet (post) interesting bits of wisdom, tips, advice and links to articles. Occasionally you can post a link to a product. And always, connect personally and develop relationships with some of your followers by personally using the reply-to and direct message features.

Using Twitter is a great free way to help establish yourself as a respected expert in your niche, the key is not to look at microblogging as individual posts, but think of the overall impressions and value that can be created over time. Each 140 character or less entry serves as a seed of an idea for an overall objective. There is no doubt that Twitter is now a huge potential marketplace, and it is growing all the time. Twitter is becoming an increasingly important platform for online communication and, yes, conversation. It has been reported that Twitter is receiving 8 million unique visitors per month and about 3 million messages are posted daily!

As you begin to use Twitter you will notice that it's all about conversation. It's about talking to your prospects and consumers, interacting with them. If you are not going to do this, don't use Twitter as a marketing tool, it simply won't work. Make friends, be a friend and reply. Show your followers that you want to engage and be involved with them - this provides optimal customer service and that you are, in fact, personable. There is no doubt that if it is done correctly, Twitter is a hugely powerful marketing tool and should not be overlooked.

About Author

James Withey is an internet marketing consultant who specializes in coaching others to success. James also owns and operates a consultancy business that works with small local business in South East England to create internet marketing campaigns for them. Despite being relatively new to the industry, he is already proving that he has the skills and tools to be hugely successful. James is part of a unique mastermind group of mentors, coaches and experts called The Six Figure Mentors.
http://james-withey.com

If you are considering learning more about internet marketing I highly recommend furthering your knowledge and training first, for a great place to start check out: http://great-online-business.com

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Secrets of Twitter Marketing