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Rockin' the Tuxedo Shirt: The Collision of Formal and Casual Wear |
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He wasn't really far off the mark. Americans were first introduced to t-shirts while they were fighting in Europe during the two World Wars. Military men preferred the cotton crew-neck t-shirts to the woolen undergarments that were standard-issue at the time.
Soon after that however, t-shirts became a symbol of rebellion.
Marlon Brando wore one to show off his physique in "A Streetcar Named Desire." James Dean wore one to show off his indifference in "Rebel Without a Cause." T-shirt sales skyrocketed after those movies. A few years later, countless hippies and activists became rebels WITH causes and used t-shirts to display slogans and political interests.
At the same time, formal wear was evolving as well. Many corporations relaxed their dress codes during the energy crisis in the 70's; they couldn't blast their air-conditioners so their employees were suffering in shirts, ties and coats. The dress code was relaxed a little (button-up shirt and slacks) so that the employees could be more productive.
During the 80's and 90's, an interesting shift occurred. T-shirts were still casual and dress shirts were, for the most part, formal, but more and more t-shirts served as marketing for formal wear. Calvin Klein and Armani Exchange are the more famous examples, but they were soon joined by Gap and Abercrombie & Fitch, among many others. A person wearing a CK t-shirt seemed to say, "I'm dressed casually in this inexpensive t-shirt now, but I can afford its more expensive counterpart." I always thought of it as like driving a Honda with a bumper sticker that said, "My other car is a BMW."
A few years ago, t-shirts made the jump into more formal settings.
They began to appear more and more at clubs, restaurants and other places you would consider "going out." Beginning with plain ribbed t-shirts and v-necks during the late 90's to now, higher-end designer t-shirts emblazoned with "Obey," "Affliction," and "Ed Hardy" are a not uncommon sight.
Over the years, the T-shirt has evolved from a symbol of rebellion into an acceptable article of clothing for even some of the most formal settings. Where you would once get looked down on for wearing a T-shirt in public, it is now much more common to see T-shirts being worn than formal wear.
About Author
Kevin Uzelac, owner of TheShirtPrinter.com, is a custom t shirt screen printing expert. After years of working in the industry, Kevin started his own website to offer high-quality, discounted custom t shirts on a nationwide scale. http://www.theshirtprinter.com specializes in providing cheap t shirts and custom sweatshirts for businesses, teams, schools, organizations and more.
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