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Reduce Your Annual Online Marketing Budget

A couple of areas where you can reduce your online annual marketing budget include linkbuilding and content distribution i.e. directory submission, article distribution and press release distribution.

Author: Darren St Romain

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With the rise of social media and real time search the opportunity to stay informed of the latest web promotions and special offers has become increasingly easy. According to a recent marketing forecast by Forrester Research, social media marketing will grow at an annual rate of 34% faster than any other form of online marketing. Companies are using social media tools to monitor conversations about their products, competitors and industry and engaging with their customers while building relationships.

By taking the advice of Michael Masterson, author of Ready, Fire, Aim: Zero to $100 Million in No Time Flat, you can wake up a half an hour earlier and be the first in the office. But even after going to work early and doing research on your lunch hour there never seems to be enough time in the day. Who has time to monitor all the websites delivering online offers? How do you remain connected to the online conversation? How can you read every article from your favourite websites?

Here is where Twitter, Google Alerts and RSS come into play. By following specific Twitter accounts like writers from search engine watch or search engine jounal you can read about the current online buzz and find online offers and discounts that are often promoted on their Twitter feeds. Google Alerts allows subscribers to stay informed of when a selected list of key words are mentioned online and RSS allows readers to aggregate the newest stories they are interested in, in one place for easy access. Using the above in combination with subscribing and reading enewsletters via your inbox can be a great way to stay in tune with the online conversation and up to date with the latest online promotions.

There are often online discounts that can be found by a simple search on your favourite search engine, but by staying on top of real time search, Twitter, Google Alerts and RSS you can identify the best discounts available and the frequency of their availability.

About Author

Search Marketing consultant from Toronto, Ontario, currently working on http://blog.oncorp.com.

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