| 1888 Articles Home | Business Articles | Marketing Articles | Marketing RSS |  |
||
Promotional Pens are More Than Just a Gimmick |
||||
|
According to the promotional products association, people look for specific things when they order promotional items. Those things include utility, quality, attractiveness, tastefulness, convenience, uniqueness and longevity. |
||||||||||||
| Author: Gareth Parkin |
|
|||||||||||
Usefulness 98.3%
The single most important quality that customers want in a promotional product is utility. Giveaway gimmicks that have little use are of little use. Pens are still one of the most useful promotional products that you can hand out to your customers. After all, everyone knows that there’s never a pen available when you need one.
Quality 71.8%
Lagging far behind the number one quality for promotional products is quality. Even so, over 70% of those surveyed expect high quality in the promotional products that they purchase. There are many ranges of promotional pens from which to choose, in varying ranges of quality. That makes it easy for you to choose just the quality level of promotional pens that you need for your campaign or promotion.
Attractiveness 61.5%
Beauty is in the eye of the beholder, but there are some standards that always apply. No matter what use you have in mind, there are promotional pen styles that will fit it. Promotional pens come in styles from basic to flamboyant to sleek and chic. Choose the one that is most appropriate for your business.
Tastefulness 59.8%
Tasteful is, likewise, a matter of opinion, but one has to go a long way to make a pen distasteful. Taste is a function more of the motto or logo that you choose to put on the pen barrel than of the item itself, so keep taste in mind when deciding what should be printed on your promotional pens.
Convenience 45.4%
Convenience is another factor in deciding how well received promotional articles are. Promotional pens speak to convenience in a number of ways – they’re easy to transport, easy to display, easy to hand out. They require no explanation of how to use them, so they’re easy to use. And how convenient is it to always have a pen to hand when you need it?
Uniqueness 43.7%
Just under half of those surveyed said that they consider the uniqueness of the product when deciding on promotional items. Promotional pens are an anomaly in the matter of uniqueness. On the one hand, they are the epitome of tradition – so much so that giving away promotional pens is almost a cliché. On the other hand, there are so many styles and novel types of promotional pens that it isn’t difficult to have a unique promotional pen that makes people sit up and take notice.
About Author
Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional pens and other promotional items. He has taken UK gift market of products like promotional pens by storm through modern business thinking and latest search engine marketing techniques. For more details visit www.ideasbynet.com
Article Source:
http://www.1888articles.com/author-gareth-parkin-4486.html
Other Related Articles Promotional Pens are More Than Just a Gimmick by Gareth Parkin Ball Point and Roller Ball Promotional Pens by Gareth Parkin Getting the Most Out of Your Promotional Pens by Gareth Parkin The Popularity Of Promotional Pens by Gareth Parkin |
