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Poster Printing Principles

Tips to know when working with your marketing team to develop your poster campaign.

Author: Janice Jenkins

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Posters represent the ultimate attention grabber for getting potential customers to recognize your brand. When you need to stand out from the crowd, poster printing can be one of the most effective ways to maximize your advertising dollar. Many companies make the mistake of trying to use the poster to say too much. Keep these tips in mind when working with your marketing team to develop your poster campaign:

Say it loud in full color – Do not waste time with black and white posters. While there are a few examples of when you might want to use black and white, the vast majority of consumers are going to be drawn to a full color image.

Layout lesson – Consumers first look at the picture, then any caption, followed by bold title text. Skip any fine print for anything beyond 2-3 sentences worth of content. Remember, you just want to grab their attention.

The picture’s worth – You can say a lot more with a well designed photo than you can with a full poster's worth of text. Take the time to carefully plan what picture you want and why.

Branding basics – Do not forget your logo. Not only is poster printing an opportunity to expose your products and services but also a chance to reinforce your brand.

Pick appropriate paper – If your posters will be outside, choose high gloss and heavier stock paper. If your posters will be inside, it is not as important to have the high gloss and heavier stock.

The pros know – Very few people truly understand the art of poster design. You may be able to pull it off very well, but in the least you should run your final product by a professional designer.

For comments and inquiries about the article visit: www.printplace.com/printing/poster-printing.aspx

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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