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Online Presense, or Merely Present Online? |
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While essentially every real estate agent posts their listings online, very few go beyond that step, and that first step is not nearly enough to make Google take note. Rather, an in-depth and complete online strategy needs to be implimented. |
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| Author: Chip Lafleur |
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All of those properties are listed online; and if you really know what you are doing you might be able to find a property that is kind of similar to what you would like to find.
Of course it is every agent’s desire that you contact him or her to help you in your search for a location that works for you and your business. Our experience can be a great help in identifying a property that suits your needs. But if you are looking at selling a property, it is obviously your desire that the listing is broadcast and published as extensively as possible. Additionally and perhaps more importantly, you would want your property to be as searchable as possible.
Realistically, what are the chances of a direct mail piece happening upon an individual that has a current, real interest in your offering? Statistically speaking, your chances are not great. We continue to send direct mail pieces, and we attempt to make them as targeted as possible so that we might reach the right person; but the return on that investment is questionable and certainly not verifiable.
If we reverse the equation, though, and provide the potential buyer the means of finding a listed property through the tool they are most comfortable with, our chances of reaching the right entity increase exponentially. The right tool for the vast majority of individuals is Google. The trick is getting our listed properties to show up when people do a Google search. To do that requires a multifaceted approach.
An agent can and should thoroughly promote their listings online, not just relying on the numerous listing services and information exchanges. There are several tools available to accomplish that purpose, and there are more emerging every day. Twitter and LinkedIn are two great choices to begin with, but those need to point the end user somewhere. A Blog creates an end-point, a location where an agent can direct users and interested parties to their own catalogue, as well as offer insight into the market that is their speciality.
Interestingly, the Grand Rapids Association of Realtors, the residential arm of the local association, has embraced blogging, social media, and sites such as YouTube and Flickr. Undoubtedly, commercial agents in Grand Rapids will shortly follow suit once they see the advantages and simplicity of including these elements in a marketing strategy.
When these tools and others are utilized properly, available listings can really jump off the page. The listing agent can say that they are not only present online, but have an online presence.
About Author
Chip LaFleur is a Real Estate Advisor with Prudential Callander Commercial Real Estate in Grand Rapids, MI. His unique marketing and information technology background compliment his position with Callander Commercial and strengthens the Grand Rapids office. Chip can be reached at clafleur@prudentialcallander.com or (616) 446-4197. Visit his blog at http://www.cregr.com
Article Source:
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