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Newsletter Printing: When To Score

You need to score to prevent cracking and to create that perfect fold to your newsletter.

Author: Janice Jenkins

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One vital post press operation for newsletter printing is folding. Folding is part and parcel of what makes a newsletter successful. Without the fold, your newsletter would look just like any other paper where ink is applied.

Simple as it may sound, folding can pose a big challenge to a number of newsletter printing providers. You see, folding puts a lot of stress to any printed piece. And when under pressure, your print job often cracks at the fold that presents a big flaw to an otherwise perfect result. To prevent this from happening, you need to know how to score.

Scoring is a very important process of applying a narrow ridge onto the paper. This is done so that cracking would be reduced if not totally eliminated, as well as to locate the right place for the fold. Any decent newsletter printing service knows that scoring provides for a precise and crisp fold minus the stress to the paper.

So when do you score? You need to score to prevent cracking and to create that perfect fold to your newsletter. So basically, the answer is always. Scoring is necessary if you want to be successful in your print job.

Coated papers for example, are the most difficult stocks to fold. They have the highest incidence of cracking, hence the need to score. To prevent this, a wide score should be applied with a rounded rule. Similarly, cast-coated sheets can be a bit of a challenge. You can always go for premium coated sheets to give you that classy look without the crack. However, scoring does not necessarily mean you’ll have a crack-free fold. Scoring may reduce the unsightly cracking but not entirely eliminate it.

Scoring is also best applied to heavy coated stocks, book stocks of more than 80#, as well as to all cover stocks. They are all very likely to crack under pressure and would definitely benefit from the process.

And if you intend to fully cover the entire fold area with ink, scoring is necessary to prevent you from damaging the ink film.

Then there is the moisture content and number of folds. These factors should also be considered when planning your score. The stock should have a high rate of humidity to ensure that scoring would prevent the incidence of cracking to the paper itself or the ink.

If you want quality end result, you better start scoring your fold now. Ask your newsletter printing partner to help you plan your score.

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. For comments and inquiries about the article visit:
http://www.printplace.com/mkt/newsletter-printing.aspx

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