New Factors Affecting Search Engine Ranking Article

	1888 Articles Home \| Business Articles \| Marketing Articles \| Online Business Articles	Marketing RSS
New Factors Affecting Search Engine Ranking

Integrating Search Engine Optimization (SEO) and Social Media Optimization (SMO) into marketing business practice is essential. Social Media is currently one of the hottest trends on the web. As social media grows search engines are taking notice.

Author: Darren St Romain

Article Tools:

Google claims that web search listings are now 50% fresher with Google Caffeine indexing content on a continuous basis rather than scheduled updates, offering search in real time, up to the minute breaking news, twitter feeds, YouTube video, reviews and more. Latent Semantic Indexing (LSI), Artificial Intelligence and Real Time Search are intersecting with social media, increasingly affecting search engine results pages.

With over 200 factors that affect website's search engine ranking you may wonder where to begin. The answer is basic optimization of your website and interacting with the world of social media. You may be wondering, with all the conversations and blogs online who will you follow and whose advice do you take in your SEO and SMO initiatives, Wall, Alexander, Laycock? What social media applications will you utilize?

Considering Facebook has over 400 million active monthly users and Twitter not far behind, you may consider developing a facebook fan page for your business and opening a Twitter account. Internet video has reached 33 billion video views per month compared to 15 billion internet searches per month (ComScore), so you may decide to Utilize Youtube as over 40% of the aforementioned statistic accounts for videos watched on Google properties. You may decide to reach out to other social media vendors like foursquare, a popular social networking application that has reached 700,000 daily check ins or Digg which received 38.5 million unique visitors in March 2010 (Website Magazine). A lesser known under utilized search marketing tactic is to use SMO in combination with social bookmarking.

Social media is a great link building strategy and will not only help you to dominate search engine result pages for branded searches but also provide visitors with options of how they would like to interact with your business.

About Author

Search Marketing consultant from Toronto, Ontario, currently working on http://blog.oncorp.com.

Article Source: http://www.1888articles.com/author-darren-st-romain-35005.html