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Name Game: What Makes A Good Business Name

The usual question of what makes a good business name.

Author: Janice Jenkins

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How are you going to name the business? Well, that is basically one of the toughest questions one has to face when starting a business. But have you even thought about what really is in a name? Well, to put it simply, there is a lot. The business name may actually make your business successful or a failure. The right name, if you want to put it that way, can create a buzz in your community. The wrong one, however, can doom it to failure even before you can reach your first 100 days. Having said this, if you have business acumen, you will make sure that you have a good business name by going through much effort into finding the right one.

There is a lot of discussion about what makes a good business name. Some experts suggest that the best names are those that are a bit abstract, a seemingly meaningless word upon which to create a brand and an image. Names that are coined or just made up are, as these experts suggest, more memorable than names that are used as part of everyday language.

Others suggest that names should be informative or at least something that customers would easily identify with the type of business you are in. Regardless of what the experts say, the reality is that any type of name can be effective if it is supported by a good marketing strategy.

Can you name the business all by yourself? You might think that Henry Ford was able to name his business all by himself. But think again. An expert might in fact be able to help you develop a name that would not only be visible but has a ring of success to it.

To use an analogy, an interior designer would do a better job in transforming your family room into an ultra chic lounge cum entertainment room. In the same manner, that a firm which has the expertise and experience in naming businesses will have more knowledge at naming your firm because they would know the feel and the look of any name. Naming firms, if you do not yet know, have elaborate systems for creating new names. Most importantly, they are aware of trademark laws which will help you insulate your business from future lawsuits. They can advise you on your proposed names and would take pains in explaining to you why Printplace reviews, for instance, is a good company name.

If you are going to use a professional naming firm, be prepared to spend a few thousand dollars. This setback should be viewed as an initial investment because at the end of the day, your business name will stick to your business for a very long time – well, at least until your business is operational. Professional naming firms will definitely help you develop a good one that is not just recognizable but also memorable. And most importantly, they are familiar with design elements, such as how a potential name might work on a billboard or a letterhead. They can provide a company like Printplace samples on how the name would appear in their stationeries.

If you have money to spare from your startup budget, professional help would go a long way in providing a good and solid business name. Ultimately, the name you choose will affect the success of your business. So go ahead, invest some money on a name that you and your customers will trust.

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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