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Moral Link Building

Learn how to morally market your website.

Author: Shaun Connell

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Aristotle was wrong about the "law of non-contradiction" when it comes to human behaviour -- at least he came close to being wrong. Human nature includes thousands of little paradoxes. Consequently, because marketing is based on human nature, it has those same paradoxes.

And that affects you, up-and-coming-blogging-rockstar. In the realm of marketing, there are "almost-contradictions". Sometimes being controversial is bad -- sometimes it's good. Sometimes you should write long posts. Sometimes you should write short posts. You get the point.

Another paradox is the question of standards for getting links. Should we be black-hat? White-hat? Blue-hat? My answer is: we be the right hat. Let's look at these two principles for building links:

1. Anything Goes

When it comes to making it on top of your niche, one thing is obvious -- if it works, it works. Google doesn't care about morality. Google cares about its algorithm. That's it. And that's all. If a link building strategy is "fair" or not simply doesn't matter.

So when you have to choose between doing what's right and doing what's wrong -- just remember. Google doesn't have a moral compass. So is it right to hire thousands of little poor people in third-world countries to write articles for you to distribute for free so you get thousands of links that you didn't earn? That's the same as a text-link-ad.

The answer is: Maybe. Maybe not. The only thing we do know, though, is that Google doesn't make the moral decision. As far as the impact on your traffic, one thing is obvious -- if your traffic is your only moral purpose in life, then shoot for it. "It isn't illegal if you don't get caught."

On the flipside...

2. Not Everything Goes

We're talking about a value clash. Doing the "fair" thing and doing the "black" thing. Should marketing be underhanded? Overhanded? Is manipulating search engine rankings justified?

The answer should be obvious. Every blog-post manipulates search-engine traffic. The only question is if it's a moral manipulation or not. What makes the manipulation moral? Simple. You have to earn it. If you gain links from your blogging team working over-time writing /content/, then it's fine. It's justified.

But if you didn't work to get the links, then it's wrong. It's that simple. So the paradox is that it's okay if you get links -- just make sure you keep the link-grabbing to a moral level.

About Author

Shaun Connell is pretty awesome. He write at his website. Actually, that's why he wrote this article. So he could link to his website. This is his website: Work At Home: www.workathome.com.

Article Source: http://www.1888articles.com