Make An Outstanding First Impression With Your Marketing Postcard Article - Internet & E Commerce Site Promotion Articles

	1888 Articles Home \| Internet & E Commerce Articles \| Site Promotion Articles	Site Promotion RSS
Make An Outstanding First Impression With Your Marketing Postcard

Some tips to make a great first impression with your postcard.

Author: Lynne Saarte

Article Tools:

The first impression you make in your postcard marketing campaign is as important as your first impression when someone meets you for the first time. You only have a couple of seconds to get a prospect’s attention. With postcards, as with any other marketing piece, getting immediate attention can be tricky. It is even trickier with postcards though, because you do not know if the person is going to see the back or front of your postcard first.

This is why it is important to make sure you utilize double-sided postcard printing to the best of your ability. Both sides need to have some element that grabs the reader’s attention, like a great headline or an amazing photo.

Here are some tips to make a great first impression with your postcard.

Choose the best size for your audience and message. Businesses respond to bigger postcards, like the 6”-x-9” size, while consumers at home respond equally well to the bigger size and the standard 4”-x-6” size. If your message needs more room, go with the larger size for both types of prospects. If you do not need that room, go with the standard size for consumer prospects.

Use high quality materials. Using a glossy, color postcard will look much more professional than using a drab, plain white postcard. Also make sure your photo or image is high resolution so it does not look blurry or pixilated.

Use headlines on the front and back of the postcard. The back of the postcard is the side with the recipient’s address label on it. Do not be afraid to use this side to paraphrase the front headline or to repeat something small from the front side. The back side is ideal for your logo.

Include a call to action. Tell people to call you or visit your Web site, or whatever it is that you want them to do. Do not rely on people to assume how to get a hold of you. If you do not tell them to call, they will not.

Include a great offer. An offer that sounds too good to be true will do just the trick. It can be 50% off or a buy one, get one free offer. And speaking of free…

Use power words in your headline. Words like “free,” “secret,” “now” and “limited time” encourage people to take action. No one wants to miss out on something they can only get for a small amount of time.

Make sure to put a time limit on your offer. Creating a sense of urgency is the best way to get people off their couches and into your store.

Make it personal. Using the word “you” a lot will help create the sense of you talking directly to your prospect. This helps to establish your relationship before the customer even walks in your door!

For comments and inquiries about the article visit:
http://www.printplace.com/printing/postcard-printing.aspx

About Author

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

Article Source: http://www.1888articles.com/author-lynne-saarte-5313.html