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Major Mistakes In Catalog Printing To Avoid

Print catalogs are highly effective advertising materials, and they can be found almost everywhere. They are like the print version of your store or company, so it is important to avoid the major mistakes in catalog printing. This article will discuss some tips for a hassle-and-worry-free catalog printing process.

Author: Janice Jenkins

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Print catalogs are mostly made up of texts, so the bulk of your error-checking time should be devoted to proof-reading. From small misspellings to glaring typographical errors, no mistake is too insignificant not to warrant your attention. Your company reputation is at stake here, so give it all the time it needs to make sure that there are no mistakes there. Reprinting costs will take too much out of your budget, and the time and effort it will take to correct them is time wasted. Avoid these by simply taking the time to proof-read your texts.

The color scheme, images, and photos that you use are all part of the visual stimuli included with your catalog. Therefore they warrant enough special attention to make sure that nothing is wrong with them. The wrong placement or size of photos can mean badly for the overall result of the catalog. Accuracy is the key here, and you do not want your clients to think that you are not trust-worthy enough to pay attention to the small details.

Check the file settings as well. Make sure that the file format, color mode and other properties are in accordance to what your printing company needs. The file format should be readable by the printing company, and as a precaution, prepare the specific file from the designing software as well. This way the file can still be accessed in case something goes wrong. The resolution should be big enough as not to be pixilated when printed. Error can be incurred by having the wrong format or a low resolution, so take the time to ensure that you have the right settings before going to the printing company, or sending them through the Internet.

After you have done all of the above, take the time to just recheck everything – from the texts to the settings again. A little more time in checking will do you good rather than having everything reprinted just because you still overlooked a small error.

The key to a successful error-checking is attention to detail. This way, less errors can be committed and you will have an easier time with your catalog printing.

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. For comments and inquiries about the article visit:
http://www.printplace.com/printing/catalog-printing.aspx

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