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Lead generation through B2B portals

Business-to-business sales, abbreviated as B2B sales, are crucial to many companies’ survival, to excel and for good profit margins. B2B lead generation is the procedures of helping compatible companies discover each other.

Author: Sanjeev Pandey

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Business-to-business sales, abbreviated as B2B sales, are crucial to many companies’ survival, to excel and for good profit margins. There are many examples of the importance of better business-to-business lead generation. Business-to-business lead generation will assist them select the better partner to fit their needs.

B2B lead generation is the procedures of helping compatible companies discover each other. The business-to-business lead generation marketplace is larger now than always before.

B2B lead generation can be done in an amount of ways. Some of them are:

1. Immediate Mailing and Telemarketing
2. Presentations and Seminars
3. Awards and Industry Meets
4. Advertisements in Deal Publications
5. Trade Shows
6. B2B Portals

Except B2B portals all the above mentioned techniques are traditional tools. B2B portals are been successful in making lead generation online.

Marketing done through B2B portals is exclusively online, thus there are no print, distribution or postage costs and it’s performance is measurable through sophisticated tracking software.

Association with B2B portals provides companies with a wider reach, a new branding opportunity, increased product visibility, lower marketing costs and many more.

B2B portals provide following services:

• A platform to promote business
• Facilities for online presentation
• Reports on business trends
• Classifieds
• Information on trade shows
• Mailing services between listed members

By integrating traditional lead generation methods in to themselves B2B portals are able to generate leads. In last few years B2B portals brought a lot of innovations to make online lead generation easy.

B2B portals provided services cost effectively by overcoming international trade barriers and through volume. B2B portals empower every exporter and importer to establish a business relationship among one another by spending less time and money. Some companies use these portals even for their domestic trade.

For exporters and importers B2B portals have become vital source of information. Instead of traveling to meet a new client to a foreign land, traders found this new rendezvous in the form of B2B portal. In business development process, after making initial interactions through emails, they sometimes even confirm their business facilities through video-conferencing before inking the deals, and this too is made possible through B2Bs. According to studies, more than 60% of SME utilize the services of B2Bs directly or indirectly. B2B portals have become essential tools for lead generation.

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Lead generation through B2B portals