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Keywording Your Site Content - Internet content is much more than words on a screen. |
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The beginning step to SEO is to keyword your content. |
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| Author: Jess Holmes |
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"Let Us Put Your Business on the Web"
Internet content is much more than words on a screen. The content can be used as a tool to drive traffic to your site. The key component in doing this is to first research your keywords. Google Analytics is a great tool to start with. Analytics rank your chosen keywords by popularity, search engine ranking, and even conversion rates. Testing out relevant keywords will assist you in targeting and obtaining search engine relevance determination for the correct words you need to utilize in your content.
Search engines today have yet to be able to rank sites based on concepts. For now, search engines crawl your site and rely on keywording of your content.
Starting a keyword list is easy if you think like your visitors. What would they type in the search engine search box? Also there are keyword services to utilize, for example: www.wordze.com; www.keyworddiscovery.com; and www.wordtracker.com. All services cost s small monthly fee, but they are a good investment. they will provide an at-a-glance report showing keyword demand, competition, and quality.
All the computers and computer programs in the world can't match your brain for its ability to manipulate language. Please don't rely on keyword tools alone. You must think like an internet user. Keyword tools lack some insight into your customers themselves. You could say...your brain is the last line of defense against keyword paralysis. Sometimes going with your gut feeling is the better approach than the tools. Although the tools provide a great starting point.
Some other keyword tips are:
Limit the list of keywords to 30 at most...a shorter list is usually better
There's no need to include articles (a, an) or prepositions, as they will be excluded anyway
As long as a singlular form of the work's root is the same spelling as the plural version, there is no need to list those plurals
By using all lowercase words, you are including all forms of capitalizations
keyword phrases are actually more useful than single keywords
Use keywords in your URLs
Use the keywords in your navigation (text navigation, not graphic navigation)
Use keywords as part of the link text, rather than the phrase
Have your developer place the meta tags at the top of the source code of every page
Include the same four primary keywords you selected in the first paragraph of the text on the page
Use the same four keywords in the ALT tags for the images on the site
Size up your competition...keep an eye on their tactics. They are probably keeping an eye on you and your site, don't let them get a heads up. Observe how your competitors rank for particular keywords and always look for places where you might have an advantage or put some in place. Your competitors are a great source of information, don't miss the boat. Search enginies afford only one number #1 spot, so make sure your tracking what that #1 is doing to optimize.
If you higher a professional internet savy copywriter, they are prepared to write copy that will optimize your site. It costs money, but when your the last result on the search engine, your loosing money....make a educated choice.
Remember search engines optimize your site primarily via keywords....make them count in your content!!
About Author
I have a MS in software engineering. I am passionate about my work which includes: website development, content management system administrator, article writer, SEO specialist, Internet marketing and copy writing.
www.PageDragon.com
Article Source:
http://www.1888articles.com/author-jess-holmes-48715.html
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