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Is Long Tail Dead Post Google Instant Launch |
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Taking another step, towards a giant leap of success and applause, on 8th Sep, Google unveiled a huge change in the world wide web by announcing the launch of Google Instant. |
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| Author: Manoj Agarwal |
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Every new discovery gives rise to controversies. With the launch of Google Instant, discussions both for and against the survival of ‘ Long Tail ‘ have arisen greatly. Many in SEO Company fear that Google Instant will kill the Long Tail, while others are very optimistic about even further use of the same. Let us try to review the situation with simple understanding.
Long Tail is a way of describing in many keywords, there by receiving low traffic because of the use of too many keywords, and the clear specifications of the requirement ( one describes exactly about what one is hunting for to get the appropriate result). As compared to Head Searches where the description is short, long tail is less competitive. But long tail keywords generally have higher conversion rates than Head keywords as in Long Tail, people are more specific about their query and know exactly what they want. Now, with Google Instant, users may end up getting accurate results just after typing a part of their query, implying that the more competitive Head Key Word Search results would get more traffic at the lesser expense of the Long Tail Keyword results. So why would one go on typing if one receives accurate results just after typing a little. This looks like as if Google Instant has hammered the last nail on Long Tail’s coffin.
On the contrary, the other side of the glass looks half filled rather than half empty. Many in the world of SEO Company strongly believe the other side of the story. With Google Instant, since the results are predictive, if we assume any x % age prediction is accurate and the users get the satisfying result in the very first key word, the left over y %age, would surely modify the search as their results are unsatisfactory. So, for this y %, Long tail would gain enormous importance as the users will go on typing till they reach the result of their satisfaction. Hence Google Instant would give further more importance to the long tail because now as one starts typing for a search, he not only gets the suggestions, but can also watch the search results changing as one goes on typing. In this case, an SEO Company needs to look at the long tail keywords suggested by Instant to ensure your page rank for all variations.
There are endless opinions about Google Instant’s impact on the Long Tail. What would really matter is the exact allocation to x and y ratios, and this can be calculated only with the practical application and the user experience. As Google instant is in its early days, only time will hold the answer, but for sure, it has enhanced the value of a well planned out SEO strategy .Google Instant offers a win win for SEO’s by providing new opportunities. SEO Company India offers top ranking SEO Services to increase sales and traffic to your website. Of course, time will tell the trends and the likely adjustments to many campaigns.
About Author
BVM internetmarketing is a SEO company which provides Organic and Inorganic services for your website. The services include Search Engine Marketing, Search Engine Optimisation, PPC Management etc. We have Internet Marketing Professionals in our SEO Company India who plans online marketing strategy of your website to increase traffic. This in turn increases your business ROI.
To know more visit http://www.bvminternetmarketing.com
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