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How to keep your business card at the top of the pile |
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People receive so many business cards, in meetings, at exhibitions, through the post and through so many other social gatherings. |
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| Author: Cme |
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Make sure your business cards are done on good thick paper and possibly laminated. This gives the card a nice look and feel and provides a good foundation for the content of the card. If someone picks up the card (irrespective of its content) and it looks and feels good, then there is more of a chance that they will keep the card.
Make sure the cards are cut properly. There is nothing worse than a card that has rough edges or where the contents look lopsided because of incorrect cutting.
Ensure you use a good printer who can do a reasonable full colour printing job. The printing should look very smooth and very sharp. If needs be go with a printer who is willing to improve your artwork at little or no cost.
Make sure you have a logo or slogan on the card that people would find amusing or interesting, and could cause chatter among people.
Keep the content on the card well spaced out and clear to see. If you have a lot to say, use both sides of the card. Bear in mind the business card is a shortened version of your company profile, so make sure the card clearly gets the message across in regards to what you do.
Put some content on the business card that the target may find useful. For instance you can put a year’s calendar on one side of the card.
Finally, remember that a Business Card is like any other product that people keep in their possession, they may not use it but the more appealing it is, the more chance that they will keep the card for a longer period of time.
About Author
Improve your Sales, Business Cards, Leaflets
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