How To Get The Most Out Of Promotional Pens Article

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How To Get The Most Out Of Promotional Pens

Author: Gareth Parkin

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Promotional pens are a very effective form of advertising, but as with all advertising campaigns there are things that you can do to help ensure that your message reaches as many people as possible. A good portion of your work will already be done for you since many people are more than willing to loan or give free pens to others who need them, and your promotional pens will carry their message with them each time they’re passed on. By analyzing the business that you receive as a result of promotional pens and targeting your future pen distribution based on this you can help to ensure that you’ll continue to gain more and more business long after you give the pens away.

Finding Out When the Pens Drive Business
Obviously, the first thing that you need to do in order to analyze and target your promotional pen distribution is to find out when customers are coming to you after seeing one of your pens. Make sure that you ask new customers how they heard of your business, and note whenever they mention that they saw your information on a pen. Ask where they received the pen, and note that answer as well. If they don’t mention the pens, then you might want to send a follow-up survey or some other questionnaire to them after they’ve visited your business and make sure that you include a question or two asking if they’ve ever seen any of your promotional items such as the pens. All of the data that you receive in such ways will give you more insight into how the pens are travelling once they’ve been distributed, while also showing you what areas they seem to be driving your business in and where they are having less of an effect.

Analyzing Your Data
Stop and look at exactly what the data you collect tells you about how effective your promotional pens are and how they’re getting into the hands of new customers. If you notice that a number of people said that they received the pens from people working at promotional or public events that your business sponsored, then you might want to make sure that you continue to pass them out at those events. If, on the other hand, many of your new customers claim that they simply found the pens or that they received them from friends, then you should make sure that you keep getting “freebie” pens out to the community in those areas. Your data can also show you what parts of your current distribution scheme isn’t working so that you can try to make adjustments to it.

Adjusting Your Advertising
Obviously, you can’t just make a single advertising campaign and expect it to run flawlessly for the life of your business. Any advertising campaign needs to be adjusted from time to time, and this includes the distribution of promotional printed pens. Plan new ways to get them out to the public, distribute them in different parts of the city, and change up the design of your pens and other promotional materials from time to time. This will increase the exposure that you receive from promotional pens while at the same time keeping them fresh and interesting to those who have seen your promotional materials before.

For additional information on promotional pens, promotional items and business marketing products why not check out the market leading suppliers online today. Top promotional gift suppliers online can provide a fast and efficient service and more often than not can provide highly competitive quotations unlike traditional offline business gift companies.

About Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional pens and printed pens. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com

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