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How to Capitalize on Current Events

If you need a quick cash injection, you may not have to look any further than the local news to find it.

Author: Adrian Newman

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Recently, in the city where I live, a new mayor was elected. He is a polarizing figure that has seemingly divided those in the city into two camps: loyal supporters and loyal haters. No matter who you talk to, everybody seems to have a strong opinion of him.
During his inauguration, a local celebrity was on hand to formally introduce the new mayor to council. While delivering his address, the local celebrity made some strong comments that isolated a large number of city councilors and constituents…and a smart entrepreneur took advantage of it.

By the next day, the entrepreneur had created and begun to sell a series of buttons to highlight and protest the celebrity’s comments and some of the mayor’s policies. So far, they’ve been the talk of the town. The buttons have received heavy coverage from all the major print and television news sources, while retail and online sales have been staggering. In fact, the entrepreneur held a vote on his web site to decide on the final design. Thousands of people voted — in a matter of hours!

By jumping on this piece of news and finding a way to capitalize on it, this entrepreneur is raising all kinds of money. All it took was someone else to make a few comments.

This kind of thing happens all the time, and there’s no reason why you shouldn’t be able to get a piece of the action. All you have to do is stay on top of the current events in your community or market. In 2003, for example, during the playoffs in Major League Baseball, two recent college grads — who happened to be fans of the Boston Red Sox — made all kinds of cash making and selling shirts with the slogan “Yankees Suck” displayed across the chest; simple, timely, and a big moneymaker.

The key to succeed in making money from timely events is quick turnaround, so you have to keep your focus small. Simple products like buttons, magnets, t-shirts and other print-based items are the best way to do it. Selling the items for a nominal fee – $2 for a button or $20 for a shirt — gets people willing to spend a few bucks to commemorate the novelty of an occasion.

About Author

Michael Newman: Imagine immigrating to America in 1956 from war-torn Hungary with only $20 in your pocket… that’s exactly what Michael Newman did. Fast forward thirty years and millions of dollars later: Mike is the President and CEO of a large public real estate company, sits on the boards of other public corporations, and is a respected business and community leader.

Mike’s referred to as the “money finder” because that’s what he does best. Over the years he’s helped people and companies raise money. In total, Mike has raised close to $50 million for various needs.

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How to Capitalize on Current Events