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How one simple change in your advertising could increase your number of leads by 500% |
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After using this one simple idea in your advertising, your leads could increase by 500% or more! Find out what the idea is and how to implement it in this article... |
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| Author: Chris Newton |
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Think about those face-to-face encounters. How many places can you BE in during any one day? On a good day, you MIGHT get in front of four or five prospective clients.
But when you write compelling copy, you can engage THOUSANDS, or tens of thousands of people in a ‘conversation’ in a day. And guess what! Out of those thousands, only those who are QUALIFIED will ‘put their hand up’ and ask for your attention. These are people who want to buy.
When you've got people coming to YOU, you can say goodbye to cold calling. And YOU you control the transaction. Does that make sense?
To write compelling copy ...
Start with Power Words
‘Power words’ give you an almost unfair advantage when you write.
John Caples, a member of the Advertising Hall of Fame, identified somefascinating ‘power words’ when he studied the top 100 headlines of his time. Of the 100 great headlines he analyzed, he discovered that certain ‘power words’ appeared over and over again:
You (or Your) - 45 times!
How – 12 times
New – 10 times
Who – 8 times
Money – 6 times
Of course, this is just a small selection of power words. But this tells you something! Why do you think the simple word ‘YOU’ appeared 45 times? Clearly, this word focuses on the reader. It forces the writer to write 'through the eyes of the prospect'.
It’s known as the ‘Point-of-YOU’.
When you use the 'Point-of-YOU', it's almost impossible to talk all about your yourself, your company or your product … you know the stuff ... “We have a big factory”, “We are proud to announce …”, “Our product is so great …”.
Write in that self-focused way and your prospects will very quickly flip the page, hit the delete key, or toss your message in the rubbish bin.
Talk about THEM, and what THEY want ... and you'll rivet their attention! Can it be this simple?
I’ve had one client who attended one my workshops, who then re-wrote all his communications from a ‘Point-of-YOU’. He achieved a 5 TIMES increase in response. From nothing more than that one change in focus!
Think about that. He didn't have to spend 5 times the advertising dollars. He didn't have to hire more people. He simply re-positioned to a ‘Point-of-YOU’, and achieved a 500% increase in leads! What would doing that achieve for you?
About Author
Chris Newton is the creator of the world first online business resource library, www.MarketingHelpOnline.com.au. This innovation was created to help businesses maximise their profit.
Chris Newton's track record of producing profit results for small to large business is well documented. He's been an industry pioneer since first publishing a bestseller small business advertising and direct marketing guide in 1984. He has authored over 200 marketing newsletter and magazine articles, a ground breaking guide to Yellow Pages advertising - Turning Yellow into GOLD, plus audio and video training programs. And he's shared the stage with Jay Abraham, Tom Hopkins, Michael Gerber, Allan Pease, Paul Dunn, Michael Basch and many others.
Chris's signature is his innovative, practical marketing techniques. His techniques are easy and quick to implement, and produce rapid profits. Chris' latest innovation, www.MarketingHelpOnline.com, helps businesses all over the world maximise their profit.
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