How Are You Being Served? Article - Business Customer Care Articles

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How are You Being Served?

How are you currently being served? Are you aware of subconscious branding and what it can do for your business? Think about your own experiences and create a system in your business to make your brand UNFORGETTABLE.

Author: Melissa Curry

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If you stop and actually think about how many times in a day you come in contact with someone who serves you as an individual or a business, the number is shocking. We do not typically think about the kind of service we receive because it is so frequent each day, and movement to the next task seems more on the mind than anything else.

Also (quite possibly), the service we receive is given just as much without thought because they themselves are moving quickly onto the next task.

Monotony plays a big part in the output of customer service, and that is very unfortunate. It makes me sad to see so many opportunities to develop the customer relationship not taken. I will be honest in saying I have been guilty of that myself in the past.

Really think about this; think about how many people you come in contact with each day. Can you recall every person that has assisted you in some way? Did anyone stand out? How about within the last week? Or within the last year?

There are thousands upon thousands of people that have served us within that span of time. Luke-warm efforts do not create memories though, and that is what I am hoping you will realize.

During the course of a year (I hope), there has to have been at least one quality experience that has deserved the attention of your subconscious. If not, then as a whole, there is much improvement needed in serving.

Each business or individual has an opportunity to be a part of your memory, permanently. But not everyone will make it.

The one that does though, I am sure you can remember everything about that experience as if it were yesterday. What made them win? What did they do to deserve your business, and everything beyond that as a result of their quality efforts?

Think about it. Memory is reserved for emotional experiences, and as you think about that business or individual who won a place in your mind, I believe you will even remember the emotion tied to it.

Now, you may be wondering why I am asking you how you have been served. Why am I not asking how you are serving others in your business? Well, I have a good reason.

It is best to remember your own personal experiences, as a customer first. If you are already in a customer mindset, you can serve better yourself! Why? Because you understand what did and did not have an effect on you. You understand what elements will make a business stand out from the masses.

Remember what those exceptional customer service experiences have done for you. Did you go back to that business? Did you talk about the person that assisted you? Did you refer them to your friends or those that can benefit just as much as you have? Did that business gain your trust?

If you are in the customer mindset, now you can relate to your own personal customers. How are you serving them? Do you have customer loyalty? Do you have word-of-mouth advertising? Do you receive referrals in your business? Have you gained your customers trust?

Are you serving your customers well enough to earn subconscious branding of your business? That is what I call it in my e-book. I love the term because it is dead on.

There is power in being positively branded in the minds of your consumers! Your business cannot be shaken, even while they continue to be exposed to thousands and thousands of business each year. That is so amazing!

Subconscious branding is the single greatest opportunity we have as a business. Every business has the opportunity for it, but very few take it. Each benefit of serving others correctly intertwines with one another. That is, if the service we give is given with passion, enthusiasm and most importantly, with consistency.

I encourage you to reflect on those who have brought you complete customer satisfaction; what they did, how they did it and by whom. From there, you can evaluate what you are doing in your own business, and seek to improve your system of serving others, to build your brand one person at a time.

Do not worry about what your competitors are doing. Concentrate on the customer, and the opportunity to be UNFORGETTABLE.

About Author

Melissa Curry IWI, For a simple system on making your business unforgettable in the minds of consumers , please check out Customer Service...It's Not for Sissies, available for instant download at http://www.iwi-iwi.com/Check-Out.html

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How are You Being Served?