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Give Your Customers A Say

Taking time to listen to what your customers say and what they want. People like to have a say in what goes into the companies they like. They like to know that their opinion matters and that a company is really thinking about them as much as possible. The more you can prove that you have your customer’s interests in mind, the better positioned you will be to gain there support.

Author: Janice Jenkins

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How exactly do you achieve this is the question I intend to go over, at least in one form, and this is most certainly only one way to go. I am going to be focusing on catalog printing because I think this medium has a lot of potential that people do not often use enough.

Here is my idea. Each custom catalog is going to have a lot of different products listed in it, but odds are good it will not contain every product that a company sells. Few companies can put their entire inventory in a single catalog.

So what happens is certain items get shuffled in an out of catalogs, sometimes to a very large degree. You might have a catalog capable of displaying fifty different products but you actually have five hundred different products in total.

This leads to the question of what products do you put in your catalogs. After all, you have so many to choose from, which ones do you end up putting in? What happens almost every time is that a company picks what they think is going to sell, highlighting certain products more than others, and so on.

But think about this instead. Why not set up a poll that your customers are able to vote on. Take a single catalog and making it the customer’s choice catalog for the year.

In the catalog before it have the announcement letting people know how they can vote along with the details. On the last few pages of the catalog set up a check box list that tells people very briefly what every product you have is, or at least a decent sized list, and tell them to check off what they want to see.

Now the next session of catalog printing will give people a catalog that they helped to design by choosing what items are featured.

Of course, maybe it is not practical to actually list every single product, or even that many individual products, but you can still list general types of products, including how many the customer would like to see of each type of product and so on.

What does all of this accomplish? You are able to hand people something that they had a large say in, and you are providing people with the types of products they particularly want to see. It also acts as great research for future products.

Give it a try and see what kinds of results you get.

For comments and inquiries about the article visit: http://www.printplace.com/printing/booklets.aspx

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

Article Source: http://www.1888articles.com/author-janice-jenkins-4497.html