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Give Your Catalog That Extra "OOMPH"

So did you spend a lot of money on catalog printing? How was it? Are your color catalogs the best that they can be?

Author: Lynne Saarte

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Did you invest in the best options for catalog printing? Do they have that “x factor” or that “oomph” that will distinguish itself from the rest? If you are looking at your catalog now and don't see the best of the best and that “oomph” factor then you better stop the catalog printing company in making more. You must not release a catalog if you know it is not the best you have created.

If you feel that you lack that “oomph” factor in your color catalogs, do not worry. There are lots of ways that you can follow to get that distinguishing characteristic that should make your color catalogs more distinct. Below are four of these ways that you can try out.

1. Using glossy inks like magazines
One of the most impressive things you can do for that oomph is to use glossy inks. You should have already seen these kinds of inks in magazines. They are the full color inks with that glossy coating that makes them gleam when light touches it. By using these glossy inks in your catalog, you can virtually turn your simple catalog into a high class magazine that is very fun to browse through. Those inks are a mark of the professional and it can leave a certain aura of respectability and “oomph” to your color catalogs.

2. Trying out uncommon binding techniques
Another interesting way for your catalogs to shine is to use uncommon binding techniques. While most will probably turn to staple binding or perfect binding as the choice for most color catalogs, a good and innovative designer will look for other ways to do it. Using yarn or twine for example adds a texture element to your catalogs making them look handcrafted and special. It can really be a memorable element for most people since only a few catalog makers do this to their product catalogs. You can use that memorable element to your advantage and people might be interested enough to keep the catalog for future reference.

3. Going three dimensional
Going beyond traditional catalog designs, it is a possible as well to go full three dimensional with your catalogs. Using embossed letters and pictures gives your color catalog some character. People will see and feel your catalogs in this way. This texture adds a layer of notoriety in your brochure, marking it as something very different from others. So why don't you try it out? Emboss some letters and some logos and see how it plays out? You will be surprised at the results.

4. Spending on a celebrity endorser
Finally one of the best things to get that “oomph” in your color catalog is to spend on a celebrity endorser. Celebrities can have a great pull on consumers and with the right kind of personality you can really get respect, a reputation and a presence that normal catalogs will have a hard time establishing. That celebrity on your catalog cover can really help get all of those things for you. So whether you can afford local community celebrity or an international one, I tell you it is well worth the money spending in them, as long as you choose extremely carefully that endorser can really give your catalog the attention it deserves.

So what are you waiting for? Starting adding those oomphs to your color catalogs!

About Author

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies. For comments and inquiries about the article visit:
http://www.printplace.com/printing/catalog-printing.aspx

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